Aug 30, 2018
Steve Miller on making your business Uncopyable - MAF185
On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable.
We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different.
Welcome to episode 185 of the Marketing and Finance...
Aug 23, 2018
Product marketing: Selling the benefits not the features – MAF184
Remember that age old sales advice that you should sell the sizzle and not the sausage?
Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the...
Aug 16, 2018
Jon Covey on goal setting, and developing and communicating your offer - MAF183
On the show this week I talk to life and business coach, Jon Covey.
We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications.
Aug 9, 2018
Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182
This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls.
We talk about how technology has transformed the once lengthy and...
Aug 2, 2018
Annoying marketing that makes your blood boil – MAF181
In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.
I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this...