Apr 19, 2018
Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168
On the show this week is my guest Lars Kroijer, an author and former hedge fund manager.
We look at the truth about hedge funds, the content Lars creates to help demystify investments, and why it's wrong...
Apr 12, 2018
Russ Roberts on how economics can help marketing and modern life lessons from historical economists - MAF167
On the show this week is my guest Russ Robert's, an economist, author and rapper.
We talk about how economic theory can help marketers simplify messages for their customers, writing fiction to teach...
Apr 5, 2018
Robin Powell on evidence-based investing and content marketing in financial services - MAF166
My guest this week is Robin Powell, a journalist and content marketer.
We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based...
Mar 29, 2018
Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165
In this episode, Alex Cameron returns to the show.
Alex is my honorary US correspondent providing us with insights and ideas from marketing and social media across the pond.
Just back from attending the massive Social Media Marketing World...
Mar 21, 2018
Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164
My guest this week is Dan Abrahams, co-founder of CurrencyTransfer.
We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he...