Marketing and Finance (MAF) Podcast

Chris Ducker on "Rise of The Youpreneur" and building your personal brand - MAF160

Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker.

He's just published his new book, Rise of the Youpreneur. I'm delighted Chris included my own business as a case study in his book. We chat about how he built the Youprenuer community, planned the book and the writing process.

Welcome to episode 160 of the Marketing and Finance Podcast.

We chat about:

  • What a Youpreneur is
  • Steps to take to make your business future-proof
  • Where the idea for the book came from
  • The story of how Chris built the Youpreneur community and what it does
  • How Chris structured the book
  • The writing process explained

Who is Chris Ducker?

Born and raised in London, Chris’s career started in publishing and events planning. He moved to the Philippines, worked as a consultant for a few years, before setting up a recruitment hub and a co-working space.

This led to the Youpreneur community, which sits alongside Chris’s personal brand. He has 460 employees and says “scotch, Star Wars and playing with his kids” are what makes him tick.

He’s a serial entrepreneur, running several big businesses. He specialised in helping people find virtual assistants. This led to his first book, Virtual Freedom.  He later pivoted into the supporting Youpreneurs.

Links and Show Notes.

For links to the books and apps mentioned by Ben, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Ben Amos on storytelling, strategy and production for video - MAF159

My guest this week is online video strategist and storyteller, Ben Amos.

We talk about fitting video production into your marketing strategy and how to produce videos which engage your customers and bring in business.

Welcome to episode 159 of the Marketing and Finance Podcast.

We chat about:

  • Why strategy is a vital first step for video marketing
  • The seven elements for a successful strategy
  • How to deal with fear of video
  • Why production isn’t the most important part of video
  • Why storytelling is important
  • How businesses can communicate in a memorable way

Who is Ben Amos?

Ben has always been passionate in video in any form, and his grandfather and father were both enthusiastic home video makers. He studied film where he could and became a film and television teacher in high school, before setting up a video production company, working with a range of businesses.

As online content got bigger, clients started uploading the videos they’d had made to the web, but without seeing a good return on investment. Ben realised that they were missing a strategy, so he now helps his clients put together a plan to get more from their videos.

Ben’s also the host of the “Engage with Story” Podcast.

Links and Show Notes.

For links to the books and apps mentioned by Ben, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Ben_Amos_on_storytelling_strategy_and_production_for_video_-_MAF159.mp3
Category:Marketing -- posted at: 3:00am EST

Debbie Bolton on underwriting, simpler protection, and the importance of trust - MAF158

This week we dive back into the work of financial services and protection. My guest is Debbie Bolton.

We talk about underwriting, protection product development and whether products and processes are getting simpler for customers.

Welcome to episode 158 of the Marketing and Finance Podcast.

We chat about:

  • A simple definition of underwriting anyone can understand
  • The role of an underwriting development team in an insurance company
  • How AIG Life is speeding up the application process for protection products
  • Why the industry is trying to simplify insurance products
  • How AIG Life works with financial advisers
  • Why trust is a three-way process

Who is Debbie Bolton?

Debbie works for AIG Life. She's responsible for claims and underwriting strategy. She’s been in the insurance industry for 20 years. 17 in underwriting. The role was completely different when she started, paper-based with stacks of case files.

Starting off in smaller companies, Debbie progressed in her career, moving to Ageas, as AIG was then, to be the manager for the underwriting development team. The company represented innovation, technology and automation – an exciting place to be – and she says it still does. Debbie says the work is fast-paced, and she loves her job.

Links and Show Notes.

For links to the books and apps mentioned by Debbie, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157

My guest on the show this week is Louise Harnby.

If you've got a novel in you and you're looking to get it published, Louise has some great advice to give. We also talk about how she's built her personal brand and about how she markets her business.

Welcome to episode 157 of the Marketing and Finance Podcast.

We chat about:

  • The importance of sharing your story in your own voice
  • Why self-published authors deserve professional editing services
  • How Louise got into content marketing
  • Why brand identity is essential
  • Why marketing advice should be given in plain language
  • What’s gone well and what hasn’t as she’s built her personal brand

Who is Louise Harnby?

Louise started out working in-house for an academic publishing house in the 90s. After she had a child, she decided to reassess her work-life balance and set up her own copyediting and proofreading business.

Today, she helps self-publishing authors to prepare their fiction books for market. A passionate advocate for storytelling, she found herself disagreeing with ‘literary snobs’ who say writers need a mainstream publisher, as she believes everyone should be able to share their words.

Links and Show Notes.

For links to the books and apps mentioned by Louise, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156

My guest on the show this week is Lindsay Phillips.

We talk about content marketing, business planning and some great productivity tips, including how to beat your inbox.

Welcome to episode 156 of the Marketing and Finance Podcast.

We chat about:

  • Why outsourcing is good for business
  • What Lyndsay’s definition of content marketing is
  • Lyndsay’s process for onboarding new clients
  • Why businesses need to get the basics right
  • Good and bad business experiences
  • How to deal with your inbox

Who is Lindsay Phillips?

Lyndsay’s a content marketing expert who helps businesses to grow. She decided to be her own boss when she had children, and set up Smooth Sailing, providing virtual assistant support.

As the business grew, she realised she loved the social media aspect more than the admin tasks. To scale, Lyndsay niched into content marketing and found not only was she more passionate about her work, but she gained more clients as well.

Her niche audience is solopreneurs or people with a small team, who want to grow quickly but are limited by time and knowledge and want expert support.

Links and Show Notes.

For links to the books and apps mentioned by Lindsay, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk0


Chris Skinner on FinTech, cryptocurrency and corporate change - MAF155

On the show this week, I talk to leading commentator and strategist on financial markets, Chris Skinner.

We chat about FinTech, blockchain, cryptocurrency and why corporate change is difficult in established financial businesses.

Welcome to episode 155 of the Marketing and Finance Podcast.

We chat about:

  • What Chris believes is holding financial organisations back
  • How some companies are embracing change
  • Why financial services companies need a technologist on the leadership team
  • How consumers respond to new technologies
  • How small businesses can apply new technologies
  • What blockchain and cryptocurrencies mean for the future

Who is Chris Skinner?

A worldwide, leading commentator and strategist on financial markets, Chris is the Chief Executive of “The Finanser” and the Chairman of The Financial Services Club, with a focus on commentating on FinTech.

He has a background in insurance and a career working with technology companies, starting out selling office automation systems to insurance companies.

Made redundant in 2002 after running strategy for big organisations, Chris went searching for a job. He socialised with loads people in financial services and wrote articles about his conversations. This led him to where he is today. Attending international conferences and producing a daily blog about FinTech.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Chris_Skinner_on_FinTech_cryptocurrency_and_corporate_change_-_MAF155.mp3
Category:Marketing -- posted at: 12:32pm EST

Marketing isn't just about communications - MAF154

In this week's show, it's just me and the mic.

And I tackle a subject I see coming up more and more. Marketing isn’t just about communications.

Welcome to episode 154 of the Marketing and Finance Podcast.

Links and Show Notes.

For a full transcript of the episode, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Marketing_isnt_just_about_communications_-_MAF154.mp3
Category:Marketing -- posted at: 3:51am EST

Kate Russell on FinTech and diversity in the workplace - MAF153

On the show this week, I talk to the journalist, BBC presenter and technology geek, Kate Russell.

We chat about FinTech, diversity in the workplace and online gaming for charity.

Welcome to episode 153 of the Marketing and Finance Podcast. 

We chat about:

  • How Kate uses gaming platform Twitch to raise money for charity
  • Current developments in technology that we should all pay attention to
  • FinTech developments people in financial services industry need to know
  • Why diversity in business is important
  • Her tips for becoming a public speaker, especially for women
  • A great example of social listening

Who is Kate Russell?

A journalist, a TV presenter, technology expert, online gamer and all-round technology geek. Kate’s had a portfolio career and went into writing reviews for games magazines from working in sales. She believes that gives her a unique perspective on the content she creates and allows her to pay attention to the marketing angles too.

Having reported for Sky TV and the BBC, she’s been with BBC’s Click (previously Click Online) for the last 15 years, looking at news and developments in the world of consumer technology.

Links and Show Notes.

For links to the books and apps mentioned by Kate, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Kate_Russell_on_FinTech_and_diversity_in_the_workplace_-_MAF153.mp3
Category:Marketing -- posted at: 10:24am EST

Martin Brooks on giving pitches and presentations with greater impact - MAF152

On the show this week, I talk to Martin Brooks. He's an "Impacttologist".

We chat about creating a greater impact in your pitches and presentations. How to convince, influence and motivate others.

Welcome to episode 152 of the Marketing and Finance Podcast. 

We chat about:

  • What an impattologist actually is
  • How a background in the travel industry shaped Martin's career as a communication and sales trainer
  • Combining psychology with communication skills to convince, influence and motivate those you're speaking to
  • Using tone of voice and rhetorical techniques to push home a message
  • How Martin's digital coaching process works and cuts out the tedium of travel
  • How to keep your audience’s attention and stop them reaching for their mobile devices

Who is Martin Brooks?

Martin describes himself as an "Impacttologist". A person who studies the behaviour of the world's top communicators to understand how they convince, influence and motivate others.

He's an enabler of people's potential. Through his feedback, coaching and advice, he helps people create the "impact" in presentations that are representative of their potential - rather than their current combination of confidence and communication skills.

Links and Show Notes.

For links to the books and apps mentioned by Martin, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Kate Stalter on how cognitive biases affect investment decisions - MAF151

This week I talk to Kate Stalter about cognitive biases and how they affect investment decisions.

She's a journalist turned financial adviser, so we also chat about how media coverage can influence people's biases.

Welcome to episode 151 of the Marketing and Finance Podcast.

We chat about:

  • Kate's career from journalist to financial adviser, and more specifically financial educator
  • How news media across the globe affects investments decisions
  • The US perspective on active versus passive investments
  • Avoiding cognitive biases when making financial planning decisions
  • Home country bias and its effect on investment portfolios

Who is Kate Stalter?

Kate works for Better Money Decisions, a US financial adviser firm, and lives in Albuquerque.

She's been a journalist writing in-depth market analysis for Investor’s Business Daily. She hosted the Daily Stock Analysis and Market Wrap videos on Investors.com and taught Investor’s Business Daily live seminars throughout the US.

She still contributes to Forbes, US News & World Report and TheStreet, but her main focus is helping clients around the US who face decisions about portfolio allocation, Social Security strategies, insurance needs, estate planning, college funding and all manner of financial questions.

Links and Show Notes.

For links to the books and apps mentioned by Kate, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk