Feb 25, 2016
MPAF80 – Chris Marr on Content Marketing, Educating and Communicating without Selling
You might hear traditional marketing described as "interruption marketing".
An advert stopping you from watching your favourite TV show is an example.
But you don't have to shout at your customers, interrupt them or get on their...
Feb 18, 2016
MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience
Customer experience should engage not enrage.
And yet we seem to live in a country where customer experience, and I'm not just talking about Financial Services here, is often an afterthought.
In this episode it's just me and the mic talking...
Feb 11, 2016
MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement
In this Episode I talk to Mark Loosmore of Iress about using technology to improve client engagement.
We cover client data, the connected world, social media and more, Mark's interview is packed with tips and ideas you can...
Feb 4, 2016
MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations
Seen as the best way to overcome “savings inertia”, Auto Enrolment is the biggest shake up of pensions in a generation.
It’s a huge opportunity for financial planners but also represents adminstration challenges.