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Marketing and Finance (MAF) Podcast

May 25, 2017

Three rules for simple marketing communications and renaming protection insurance - MAF129

In this show, it’s just me and the mic.

Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.

Welcome to episode 129 of the...

May 18, 2017

Col Gray on why and how financial professionals should build a brand - MAF128

In this episode, my guest is Col Gray.

We talk about why and how financial professionals should build a brand.

His "Super Hero Brand Formula" is the best I've ever come across. Better than the complicated intellectual approaches of mega global...

May 11, 2017

Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127

In this episode, my guest is Vicky Gunn.

She's an accountant who's worked in big corporates and the public sector.

Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing...

May 3, 2017

Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126

In this episode, my guest is Caroline McKenna.

We talk about the marketing lessons financial services companies can learn from the non-profit sector.

Welcome to episode 126 of the Marketing and Finance Podcast.