May 25, 2017
Three rules for simple marketing communications and renaming protection insurance - MAF129
In this show, it’s just me and the mic.
Let’s talk about three rules for keeping your marketing communications simple and whether we should find a better way to describe protection insurance.
Welcome to episode 129 of the...
May 18, 2017
Col Gray on why and how financial professionals should build a brand - MAF128
In this episode, my guest is Col Gray.
We talk about why and how financial professionals should build a brand.
His "Super Hero Brand Formula" is the best I've ever come across. Better than the complicated intellectual approaches of mega global...
May 11, 2017
Vicky Gunn on marketing planning, hiring experts and brightening up beach huts - MAF127
In this episode, my guest is Vicky Gunn.
She's an accountant who's worked in big corporates and the public sector.
Recently she started a business hiring out candy-striped beach huts. Sounds quirky and it is. We chat about marketing...
May 3, 2017
Caroline McKenna on financial services marketing lessons from the non-profit sector - MAF126
In this episode, my guest is Caroline McKenna.
We talk about the marketing lessons financial services companies can learn from the non-profit sector.
Welcome to episode 126 of the Marketing and Finance Podcast.