Jul 19, 2018
Marketing lessons from the Protection Review Conference 2018 – MAF179
Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.
Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think...
Jul 12, 2018
Pete Walter: From TV producer and media consultant to marketing services provider - MAF178
My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company.
We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription...
Jul 5, 2018
Building a marketing strategy without using the word strategy – MAF177
You can’t dive into the tactics of marketing communications without a strategy.
But many companies do. Sometimes the word strategy and its association with complexity is what puts them off.
So, let’s build a marketing strategy without using the...
Jun 28, 2018
Rodney Hobson on finance writing, crime fiction and avoiding scams - MAF176
Rodney Hobson, finance journalist and creator of the Detective Paul Amos novels is my guest on the show this week.
We talk about how he got into writing books on finance topics, branched out into crime fiction and has most recently been...
Jun 21, 2018
Finessing paradigms and other management speak claptrap – MAF175
We’re going to have to change the paradigm.
That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.
In this solo episode I’m going to tell you exactly why that happened.
Welcome to episode 175 of the...