Aug 22, 2019
Fighting back against complex crap marketing material - MAF218
There’s some shocking, bloated copy out there on websites and on corporate marketing material.
Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.
Why do companies let this happen? Let's grab a coffee and...
Aug 15, 2019
Ian Henderson on new advertising ideas for complicated businesses - MAF217
My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign.
We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a...