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Marketing and Finance (MAF) Podcast

Mar 29, 2018

Alex Cameron on the 3 key themes from Social Media Marketing World 2018 - MAF165

In this episode, Alex Cameron returns to the show.

Alex is my honorary US correspondent providing us with insights and ideas from marketing and social media across the pond.

Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us the 3 key themes from the many keynotes and workshops.

Welcome to episode 165 of the Marketing and Finance Podcast.

We chat about:

  • How the recent changes to Twitter, which forbid duplicate content, will affect your marketing
  • Feedback on the Social Media Marketing World conference overall
  • Facing the big blue elephant in the room - Facebook
  • Are chat bots the future of customer conversations or do people still prefer real humans?
  • How and when to use influencers in your marketing

Who is Alex Cameron?

Alex is a Social Media Coach from San Diego California. She runs two companies, Signature Social Consulting and Convert More Leads Academy.

With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media.

Links and Show Notes.

For links to the books and apps mentioned by Alex, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.