Aug 22, 2019
Fighting back against complex crap marketing material - MAF218
There’s some shocking, bloated copy out there on websites and on corporate marketing material.
Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.
Why do companies let this happen? Let's grab a coffee and...
Aug 15, 2019
Ian Henderson on new advertising ideas for complicated businesses - MAF217
My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign.
We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a...
Jul 31, 2019
Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216
This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots.
Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up a Facebook Messenger Bot and...
Jul 25, 2019
Mental health, advertising and the Protection Review Conference 2019 - MAF215
From the need to change an industry's attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review's 2019 conference was an event brimming with challenge and ideas for growth.
Let's grab a coffee and...
Jul 5, 2019
Do marketers ruin everything they get their hands on? - MAF214
Do marketers ruin everything? The evidence suggests yes.
Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts.
But it doesn't need to be that way.
Welcome to episode 214 of the award-winning...