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Marketing and Finance (MAF) Podcast


May 26, 2016

Chris Fox on taking the pain out of putting together a strategy - MPAF88

For many companies strategy is a painful process executives and managers face reluctantly every year.

They often over complicate it. Weave it into the annual planning and budgeting cycle.

The result often isn't a strategy at all.

In this episode I talk to Chris Fox about how to make strategy simple. Hear Chris explain how to take the pain out of putting together a strategy. Listen to him explain how to separate strategy from the bureaucracy of annual planning, and turn it into a blueprint for business success.

That's all right here in Episode 88 of the Marketing Protection and Finance Podcast.

Who Chris Fox?

Chris is an independent strategy expert.

He describes himself as a problem solver with a strong strategic and project management delivery capability. He has a broad range of experience in international financial services, including strategy, marketing, M&A and technology.

Chris has developed an online strategy tool called StrategicLearningApp.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk