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Marketing and Finance (MAF) Podcast


Mar 21, 2018

Dan Abrahams on building FinTech company CurrencyTransfer in Israel start up hub - MAF164

My guest this week is Dan Abrahams, co-founder of CurrencyTransfer.

We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he learned along the way.

Welcome to episode 164 of the Marketing and Finance Podcast.

We chat about:

  • Why Dan’s business operates from Tel Aviv
  • Why being in Israel has helped rapid growth for CurrencyTransfer
  • How CurrencyTransfer Started
  • Who Dan’s target market is
  • Developing the business - mistakes made and lessons learned
  • How Dan brought CurrencyTransfer to market

Who is Dan Abrahams?

Dan is the CEO of CurrencyTransfer.com. Brought up in London, he studied for a degree in International Business, which included a year in Australia. He met his business co-founder just after graduating.

They realised that foreign exchange is one of the last financial services sectors where the end customer doesn’t know the rules (for example all the fees and commissions) and decided to do something about that.

The business now has offices in London and Tel Aviv, and Dan moved to Israel a few years ago to take full advantage of the start-up environment out there.

Links and Show Notes.

For links to the books and apps mentioned by Dan, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk