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Marketing and Finance (MAF) Podcast


Nov 30, 2017

Kate Stalter on how cognitive biases affect investment decisions - MAF151

This week I talk to Kate Stalter about cognitive biases and how they affect investment decisions.

She's a journalist turned financial adviser, so we also chat about how media coverage can influence people's biases.

Welcome to episode 151 of the Marketing and Finance Podcast.

We chat about:

  • Kate's career from journalist to financial adviser, and more specifically financial educator
  • How news media across the globe affects investments decisions
  • The US perspective on active versus passive investments
  • Avoiding cognitive biases when making financial planning decisions
  • Home country bias and its effect on investment portfolios

Who is Kate Stalter?

Kate works for Better Money Decisions, a US financial adviser firm, and lives in Albuquerque.

She's been a journalist writing in-depth market analysis for Investor’s Business Daily. She hosted the Daily Stock Analysis and Market Wrap videos on Investors.com and taught Investor’s Business Daily live seminars throughout the US.

She still contributes to Forbes, US News & World Report and TheStreet, but her main focus is helping clients around the US who face decisions about portfolio allocation, Social Security strategies, insurance needs, estate planning, college funding and all manner of financial questions.

Links and Show Notes.

For links to the books and apps mentioned by Kate, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk