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Marketing and Finance (MAF) Podcast

Apr 19, 2018

Lars Kroijer on the truth about hedge funds, demystifying investments and why you can’t beat the markets - MAF168

On the show this week is my guest Lars Kroijer, an author and former hedge fund manager.

We look at the truth about hedge funds, the content Lars creates to help demystify investments, and why it's wrong to believe you can beat the markets.

Welcome to episode 168 of the Marketing and Finance Podcast.

We chat about:

  • Why there’s a misperception about hedge funds
  • How Lars’ second book came about
  • Why Lars recommends index tracker investing
  • Why investing needs to be viewed as a long game
  • Why most people can’t beat the markets
  • What readers have learned from Lars’ book

Who is Lars Kroijer?

Lars is Danish. He’s been in England since 1999, and spent a decade in US before that.

He worked as an investment banker and hedge fund manager, setting up his own fund in 2002 and selling it in early 2008. He still sits on the boards of multiple funds.

His wrote his book to show the real version of the world of hedge funds and investment banking. Most of the other books, the media and popular culture portray hedge fund people earning and losing billions or buying Ferraris. After its success, he wrote another book, which led on to a series of videos on demystifying investments.

Links and Show Notes.

For links to the books and apps mentioned by Lars, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.