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Marketing and Finance (MAF) Podcast


Dec 1, 2014

MPAF23 - Chris Hitchens on Platform People and Military Business Lessons

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Platforms form the foundation of the financial advice process for many investors.

But like many propositions in financial services they can be complicated and need researching to decide on the best fit for each client.

My guest today started Platform People a company providing advisory, resource and due dilligence services for advisers looking to compare platforms.

Listen as Chris tells a fascinating story about how he built Platform People and its employee focussed culture.  Listen how, as a former Military Helicopter Pilot, he applied lessons from the military to his financial services business.

Who is Chris Hitchens?

As CEO, Chris has built up Platform People which is an organically started and grown, debt-free multi-million pound business with 5 offices nationally.

It was the first company in the UK to be accredited with Investors in People Gold and ISO: 9001 on first attempt and they also have ISO:27001.

Chris believes the best way to look after his clients is for him to look after his people.

Before starting Platform People Chris worked in Financial Services, Software, Consulting, Engineering, M&A and Retail.

Earlier he was a Military Helicopter Pilot with the Army Air Corps for 14 years. So he has strong personal values regarding integrity, honour and delivery, no matter what the task is and is always looking for people with similar values to work with.

He owns a Harley and a bright orange chopper motorcycle.

For links to the books and apps mentioned by Chris please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk