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Marketing and Finance (MAF) Podcast


Dec 9, 2014

MPAF24 - Steve Devine on the Protect Association

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Industry Networking. Market knowledge. Expert speakers.

These are the benefits of belonging to a trade association.

If you work in, or are interested in the protection market then you should check out the Protect Association which puts on numerous events each year attracting speakers from all spheres.

My guest today is the Chairman of the Protect Association.

Hear Steve tell the story of how the Protect Association evolved from a dining club for underwriters into a hub for networking, business development and marketing ideas.

Listen to the challenges Steve has faced building an association offering high quality events which he describes as entertaining as well as educational.

Who is Steve Devine?

Steve now runs Devine Connections after spending many years in senior management roles in the general insurance and the protection insurance industry.

He specialises in business development, PR, and communications.

Steve is the Chairman of the Protect Association – a trade body for protection insurance professionals providing networking, market knowledge and business development help. Steve says that the association helps keep him at the forefront of what is happening in the protection insurance market.

He’s very much a practitioner and his focus is on achieving results and adding value.

For links to the books and apps mentioned by Steve please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk