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Marketing and Finance (MAF) Podcast

Dec 16, 2014

MPAF25 - Annie Shaw and a Journalist's View of Financial Services and the Future

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Journalists, whether Trade or Consumer write about the good and the bad in Financial Services.

They develop a unique helicopter view of the market, companies, propositions, campaigns and individual industry personalities.

My guest has written for both consumer titles, notably the Sunday Telegraph and the Independent on Sunday, and trade publications such as Money Marketing Magazine.

Hear Annie talk about her view of Financial Services and advice gleaned from many years’ experience writing about all aspects of the industry.

Listen to her fascinating and funny stories about working for Money Marketing Magazine. Do you remember the great column, "A Shaw Thing" with Annie plus Esther Shaw and Sam Shaw?

That’s all right here on episode 25 of the Marketing Protection and Finance Podcast.

Who is Annie Shaw?

Annie Shaw is a writer and commentator, freelance journalist and broadcaster.

Over the years she’s worked for the Sunday Telegraph, The Independent on Sunday, Daily Express and Money Marketing.

Annie is a Director of - a unique service run by a panel of renowned personal finance journalists – a questions and answers service for consumers.

And Annie is also and Financial Agony Aunt for Saga Magazine and Website.

For links to the books and apps mentioned by Annie please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved.