Jun 10, 2015
MPAF47 – Peter Timberlake on How to Build a Successful Media Profile
Journalists require a constant stream of stories and content to satisfy the 24 hour online demand for news.
Only a handful of financial advisers actively engage with the media to provide comment and material. So a huge opportunity exists for other advisers to build their own media profiles.
My guest has been doing communications and PR for over 30 years and you can benefit from his experience here. Peter's interview is a masterclass in how to give journalists what they need and supercharge your media profile at the same time.
Listen to Peter talk about media commentating, being accessible to journalists, and how to deliver the Holy Grail - The Case Study.
You can also hear his valuable advice about blogging, LinkedIn Publishing and Social Media right here in Episode 47 of the Marketing Protection and Finance Podcast.
Who is Peter Timberlake?
Peter’s communications specialist with over 30 years’ experience across multiple audiences and media including financial services trade press, consumer personal finance press, city/business media, specialist lifestyle publications, broadcast and digital media, political and policy makers, IFAs, lobby groups and worthy causes.
He’s an external communications leader with experience of managing combined press office, public affairs and corporate responsibility team and building the function from scratch.
He helps leading organisations manage and enhance their brand and reputation and achieve strategic communications objectives.
He’s held senior positions at Standard Life and Friends Life and currently works as Head of Communications for the Financial Reporting Council.
Links and Show Notes.
For links to the books and apps mentioned by Peter, please visit http://rogeredwards.co.uk/MPAF for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.
Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
• Marketing, communications and propositions.
• Financial and protection products
• Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk