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Marketing and Finance (MAF) Podcast


Jul 1, 2015

MPAF50 – Mark Polson on Building Better Stuff and Communicating in a Better Way

In this episode I talk to Mark Polson.

His mantra is to, “Build Better Stuff and to Talk about it in a Better Way”.

Mark built his consultancy firm, The Lang Cat, on this principle.

Hear Mark tell the story of his journey from Corporate Marketing Guy to building a unique brand from scratch.

Listen to his passion for better communication and how we can all help make things easy for clients to understand.

That's all right here on Episode 50 of the Marketing Protection and Finance Podcast.

Who is MarkPolson?

Mark is the Principal of The Lang Cat – the leading independent platform, pensions and investment consultancy in Leith, Edinburgh.

He’s a well know, straight talking media commentator and author and a prolific tweeter.

Links and Show Notes.

For links to the books and apps mentioned by Mark, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk