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Marketing and Finance (MAF) Podcast

Jul 8, 2015

MPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare

In this episode I talk to Ryan Hanley.

He's my first international guest, based in Albany New York.

Originally an Insurance Adviser, Ryan transformed his business with a powerful marketing strategy. Becoming a Content Marketing expert podcaster and author, he is now a sought after speaker on the US circuit.

Hear how Ryan gave his business a shot of adrenaline charged marketing. Listen to how a focus on answering your client’s questions can catapult you to business success.

That’s all right here in Episode 51 of the Marketing Protection and Finance Podcast.

Who is Ryan Hanley?

Ryan Hanley is a US based content marketing expert, author, podcaster and mentor who loves helping people create content that grows their business.

He's VP of Marketing at Creator of Keynote speaker, host of the Content Warfare Podcast and author of the book, Content Warfare.

His goal is to help personal and business brands find their audience, tell their story and win the battle for attention online.

Links and Show Notes.

For links to the books and apps mentioned by Ryan, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your marketing strategy, content marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?


Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.