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Marketing and Finance (MAF) Podcast

Jan 28, 2016

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working

Personal Branding is the focus again in this episode when I talk to John Cordray.

In five short months, John has built a personal brand and an international audience using social media and live video streaming.

Listen to how John used Periscope to establish himself as The Calm Expert which led to a speaking invitation at the recent Periscope Summit in San Francisco.

Also listen to John’s tips on how to keep your business life stress free and super productive.

That's all right here in Episode 76 of the Marketing Protection and Finance Podcast.

Who is John Cordray?

John is a licensed therapist/counsellor from St. Louis in the United States.

The host of The John Cordray Show podcast, he helps people cope with stress and mental health issues. Thanks to social media and digital marketing John has established himself as The Calm Expert.

Links and Show Notes.

For links to the books and apps mentioned by John, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.