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Marketing and Finance (MAF) Podcast


Apr 21, 2016

MPAF85 – Chris Ducker on Mastermind Communities and Personal Branding Fueling Business Growth

Running a small business or a one man band can be lonely.

Without the support mechanisms that come from a corporate environment you may miss the motivation of others or the accountability they bring.

In this episode I talk to serial entrepreneur, Chris Ducker, and we chat about Mastermind Communities and how they can fill those motivational and accountability gaps.

Whilst running a number of large companies, Chris also built a strong personal brand of his own online. We discuss how personal branding combined with masterminds can catapult boost your business growth.

That's all right here in episode 85 of the Marketing Protection and Finance Podcast.

Who Chris Ducker?

Chris Ducker serial entrepreneur from London in the UK, now living in the Phillipines. Author of Virtual Freedom Chris is a well known international speaker. He spoke in the UK at the New Media Europe Conference in 2015 and most recently at Social Media Marketing World 2016 in San Diego.

Using his ‘No BS’ attitude to getting things done, and his empathy towards business owners and entrepreneurs, Chris also created a mastermind group called Youprenuer, the entrepreneurial community where no one gets left behind .

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk