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Marketing and Finance (MAF) Podcast

Dec 8, 2016

Paul Avis and Scott Rayner on the ROI of group income protection - MAF110

Joining me this week are Paul Avis and Scott Rayner from Canada Life Group Insurance.

We talk about using return on investment (ROI) to convince finance directors of the benefits of group income protection schemes.

Welcome to episode 110 of the Marketing and Finance Podcast.

We chat about:

  • How convincing the HR team about group income protection is only half the battle
  • The ROI method being a light bulb moment for finance directors
  • Moving the proposition focus from financial benefits to practical and emotional recovery support

Who are Paul Avis and Scott Rayner?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Scott is Group Income Protection Proposition Manager at Canada Life Group Insurance.

He's into visiting modern art galleries,  watching Liverpool Football Club & Yorkshire County Cricket and listening to Les Miserables!

Links and Show Notes.

For links to the books and apps mentioned by Paul and Scott, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.