Apr 5, 2018
Robin Powell on evidence-based investing and content marketing in financial services - MAF166
My guest this week is Robin Powell, a journalist and content marketer.
We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing.
Welcome to episode 166 of the Marketing and Finance Podcast.
We chat about:
Who is Alex Cameron?
Robin’s background is journalism. He worked mostly in broadcast TV on news and current affairs, producing award-winning documentaries. He also worked on politics shows for BBC and Sky.
Feeling the industry was ageist, he left to set up a consultancy and stumbled across financial advice by chance when working with his first client, a wealth management company. Although Robin’s content marketing consultancy doesn’t exclusively produce finance content, it is their area of expertise.
His interest in content marketing came from following emerging trends in the TV industry and becoming fascinated and energised by the disruptions that technology brought.
Links and Show Notes.
For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.
The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk