Jul 5, 2019
Do marketers ruin everything they get their hands on? - MAF214
Do marketers ruin everything? The evidence suggests yes.
Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts.
But it doesn't need to be that way.
Welcome to episode 214 of the award-winning...
Jun 27, 2019
How do you feel about customer feedback forms? - MAF213
Honest feedback is essential to continue to delight and engage customers.
But it's not just about gathering data. It's about asking the right questions.
Let's grab a coffee and talk about it some more.
Welcome to episode 213 of the award-winning Marketing...
Jun 13, 2019
Greg Konfederak and Kris Krupecki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212
This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree.
It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg...
Jun 6, 2019
Integrity in business and marketing: The car accident compensation factor - MAF211
This week I'm talking about integrity.
And this has been inspired by those phone call where they ask you if you've been in a car accident. Why their sales tactics suck and the lessons we can learn about integrity in business...
May 29, 2019
Paul Avis and David Shearman on productivity, mental health and well-being - MAF210
This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks.
We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their...