May 23, 2019
Storytelling in business and marketing: The Wineman and the Penguin - MAF209
A long time ago. In a galaxy far, far away...
People love stories. And building stories into marketing content is one of the best ways to engage customers.
It makes you more human and empathetic. Let's grab a coffee and talk about it some...
May 16, 2019
Dan Willis on building communities and engaging customers - MAF208
In this show, I chat with Dan Willis about building communities of customers and producing engaging content.
It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become...
May 2, 2019
The power of pop culture in your marketing - MAF207
What have Game of Thrones and Coronation Street got in common?
They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers.
Welcome to episode 207 of the Marketing and Finance podcast.
Apr 11, 2019
Tom Marriot: A punk's guide to busting digital marketing myths - MAF206
This week my guest is Tom Marriot, who describes himself as a digital marketing punk.
For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way.
I talk to Tom about busting the...
Mar 28, 2019
How on earth do you start with marketing? - MAF205
What’s the first thing you should invest in when building a marketing department or team?
The answer might not be what you think. Let’s grab a coffee and talk about it some more.
Welcome to episode 205 of the Marketing and Finance podcast.
We chat about: