Thu, 19 June 2014
This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.
In Episode 1 my guest is Lucian Camp.
Lucian is one of the most well know marketers in UK Financial Services having worked, at some time, with almost every major brand. Having created several agencies over the years Lucian now runs Lucian Camp Consulting and works with financial services providers and agencies on marketing campaigns. He’s a popular speaker at industry events and has very strong views on advertising in financial services.
Listen as Lucian argues that we should be advertising and communicating more. He feels that financial services providers have lost touch with the consumer. Hear his suggestions for how we can re-engage.
For links to the books and apps mentioned by Lucian please visit http://rogeredwards.co.uk/mpaf for the show notes.
What is the Marketing Finance and Protection (MPAF) Podcast?
The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill.
I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:
· Marketing, communications and propositions.
· Financial and protection products
· Interesting business models and campaigns
as well discussing how advisers can promote their own businesses using modern content and social media methods.
My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.
I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk
Direct download: MPAF1_-_Lucian_Camp_on_Financial_Services_Advertising.mp3
Category:Marketing -- posted at: 6:46am EST