Marketing and Finance (MAF) Podcast

MPAF25 - Annie Shaw and a Journalist's View of Financial Services and the Future

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Journalists, whether Trade or Consumer write about the good and the bad in Financial Services.

They develop a unique helicopter view of the market, companies, propositions, campaigns and individual industry personalities.

My guest has written for both consumer titles, notably the Sunday Telegraph and the Independent on Sunday, and trade publications such as Money Marketing Magazine.

Hear Annie talk about her view of Financial Services and advice gleaned from many years’ experience writing about all aspects of the industry.

Listen to her fascinating and funny stories about working for Money Marketing Magazine. Do you remember the great column, "A Shaw Thing" with Annie plus Esther Shaw and Sam Shaw?

That’s all right here on episode 25 of the Marketing Protection and Finance Podcast.

Who is Annie Shaw?

Annie Shaw is a writer and commentator, freelance journalist and broadcaster.

Over the years she’s worked for the Sunday Telegraph, The Independent on Sunday, Daily Express and Money Marketing.

Annie is a Director of CashQuestions.com - a unique service run by a panel of renowned personal finance journalists – a questions and answers service for consumers.

And Annie is also and Financial Agony Aunt for Saga Magazine and Website.

For links to the books and apps mentioned by Annie please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF24 - Steve Devine on the Protect Association

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Industry Networking. Market knowledge. Expert speakers.

These are the benefits of belonging to a trade association.

If you work in, or are interested in the protection market then you should check out the Protect Association which puts on numerous events each year attracting speakers from all spheres.

My guest today is the Chairman of the Protect Association.

Hear Steve tell the story of how the Protect Association evolved from a dining club for underwriters into a hub for networking, business development and marketing ideas.

Listen to the challenges Steve has faced building an association offering high quality events which he describes as entertaining as well as educational.

Who is Steve Devine?

Steve now runs Devine Connections after spending many years in senior management roles in the general insurance and the protection insurance industry.

He specialises in business development, PR, and communications.

Steve is the Chairman of the Protect Association – a trade body for protection insurance professionals providing networking, market knowledge and business development help. Steve says that the association helps keep him at the forefront of what is happening in the protection insurance market.

He’s very much a practitioner and his focus is on achieving results and adding value.

For links to the books and apps mentioned by Steve please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF24_-_Steve_Devine_on_The_Protect_Association.mp3
Category:Marketing -- posted at: 5:08am EDT

MPAF23 - Chris Hitchens on Platform People and Military Business Lessons

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Platforms form the foundation of the financial advice process for many investors.

But like many propositions in financial services they can be complicated and need researching to decide on the best fit for each client.

My guest today started Platform People a company providing advisory, resource and due dilligence services for advisers looking to compare platforms.

Listen as Chris tells a fascinating story about how he built Platform People and its employee focussed culture.  Listen how, as a former Military Helicopter Pilot, he applied lessons from the military to his financial services business.

Who is Chris Hitchens?

As CEO, Chris has built up Platform People which is an organically started and grown, debt-free multi-million pound business with 5 offices nationally.

It was the first company in the UK to be accredited with Investors in People Gold and ISO: 9001 on first attempt and they also have ISO:27001.

Chris believes the best way to look after his clients is for him to look after his people.

Before starting Platform People Chris worked in Financial Services, Software, Consulting, Engineering, M&A and Retail.

Earlier he was a Military Helicopter Pilot with the Army Air Corps for 14 years. So he has strong personal values regarding integrity, honour and delivery, no matter what the task is and is always looking for people with similar values to work with.

He owns a Harley and a bright orange chopper motorcycle.

For links to the books and apps mentioned by Chris please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


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