Marketing and Finance (MAF) Podcast
MPAF72 – Marketing Protection and Finance Review of 2015

MPAF72 – Marketing Protection and Finance Review of 2015

In this episode I look back over 2015 and the topics and issues discussed on the podcast. And I look forward to next year with a particular focus on marketing your business and going for growth.

What I thought I would do in this short episode is to share my thoughts with you what's happened this year in marketing protection and finance. What are the trends, issues and highlights?

Please join me for this retrospective trip through what I learned recording 46 episodes.

That's all right here in Episode 72 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF72_-_Marketing_Protection_and_Finance_Review_of_2015.mp3
Category:Marketing -- posted at: 12:00am EDT

MPAF71 – Pete Chadborn on Time Management, Industry Conferences and Why Buy Now is Best

Time is money. Efficiency is profit

In this episode I talk to Pete Chadborn about managing time in a business.

What do the seemingly unrelated subjects of industry conferences and advising on insurance have in common? Pete ties these subjects together and makes strong points that conference organisers and product provider executives should listen to.

That's all right here in Episode 71 of the Marketing Protection and Finance Podcast.

Who is Pete Chadborn?

Pete is a well-known UK independent financial adviser thanks to his frequent appearances in trade media publications. He works at Plan Money in Colchester.

Links and Show Notes.

For links to the books and apps mentioned by Pete, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF70 – Sandip Roy-Chowdhury on Short Term Income Protection

Would you consider Short Term Income Protection? Or has PPI ruined its chances of success?

In this episode I talk to Sandip Roy-Chowdhury of new insurer Realm Protection Ltd.

Their Short Term Income Protection is simple, easy to apply for and a cost effective alternative to long term product equivalents. We talk about where Short Term Income Protection fits in the protection market and within the financial adviser's protection tool kit.

That's all right here in Episode 70 of the Marketing Protection and Finance Podcast.

Who is Sandip Roy-Chowdhury? 

Sandip is a Director of Realm Protection Limited. With a banking background, Sandip believes that the key to engaging clients is to offer simple, easily accessible products.

Links and Show Notes.

For links to the books and apps mentioned by Sandip, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF70_-_Sandip_Roy-Chowdhury_on_Short_Term_Income_Protection.mp3
Category:Marketing -- posted at: 12:48pm EDT

MPAF69 – Nigel Bradshaw - Will Big Data Simplify or Complicate Protection Applications?

A recent recurring topic on the MPAF Podcast is the complicated protection underwriting process.

In this episode I talk to Nigel Bradshaw and we debate whether Big Data could make underwriting protection applications simpler. Or whether it might make it more complicated.

That's all right here in Episode 69 of the Marketing Protection and Finance Podcast.

Who is Nigel Bradshaw?

An Actuary, Nigel describes himself as a potent initiator and deliverer or change. He’s worked at Prolific Life and Pensions Ltd and Scottish Provident

Nigel now works through Redmayne Consulting on actuarial matters, through Mortality Metrics on the delivery of big-data solutions and through Make Sense Partners when developing and running new propositions.

Nigel also helps the family business Distant Shores Au Pairs, which offer 3-12 month placements in China.

Links and Show Notes.

For links to the books and apps mentioned by Nigel, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF68 - What are Your Views on the Future of the MPAF Podcast?

In this episode I ask you to help me to shape the future of the MPAF Podcast.

What content would you like to see in upcoming episodes? Who would you like to hear me interview?

And what do you think about the mix between marketing content, protection content and finance content?

If you help me you could win a bottle of Veuve Cliquot Champagne.

That’s all right here in episode 68 of the Marketing Protection and Finance Podcast.

It's a short episode this week. Just over 10 minutes. I'm asking you for your help in shaping the future of the podcast. I’ve set up a short online survey to get your views.

Once you've listened to the show please click the link below to fill in the survey. It’ll only take you about 3 minutes.

Click here to fill in the survey.

Here are the prize draw rules:

  • One bottle of Veuve Cliquot Champagne value up to £40
  • I'll draw the winner at random on 1 January 2016
  • To enter you must complete the survey all the way to the end
  • Prize is only available to listeners in the UK

Links and Show Notes.

For links to the books and apps please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF68_-_What_are_Your_Views_on_the_Future_of_the_MPAF_Podcast.mp3
Category:Marketing -- posted at: 4:01am EDT

MPAF67 – Ian McKenna on Product Comparisons, Advice and First Class versus Economy

With so many high quality and complex protection products out there identifying "the best" is difficult.

And what does "the best" even mean?

In this episode I talk to Ian McKenna about product comparisons and advice.

He argues that we've fallen into a trap believing "First Class" is best. Many clients might be happy with, and be able to afford, "Economy" products instead.

Have we contributed to the Protection Gap we all talk about closing?

That's all right here in Episode 67 of the Marketing Protection and Finance Podcast.

Who is Ian McKenna?

A director at the Financial and Technology Research Centre for over 20 years, Ian is a well-known columnist in the UK financial press.

His knowledge of provider and adviser technology is unparalleled.

Ian describes himself as a Financial Technology Evangelist, Futurologist and Singularitarian who is passionate about how technology can help people better understand their money and improve the quality of their lives.

Links and Show Notes.

For links to the books and apps mentioned by Ian, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF66 – Andrew Wibberley on Risk, Post Codes and Sleepwalking into Preferred Lives Underwriting

Are cheap protection prices in the UK an illusion? Each provider fights to appear competitive on comparison sites, but one in four or more applicants now face extra premiums after underwriting. Is that fair?

In this episode I talk to Andrew Wibberley, an underwriting expert with a provider a reinsurance pedigree. We discuss whether we have sleepwalked into preferred lives underwriting and how far we can take this before it becomes unreasonable. We debate using post codes and whether that will shave more off the headline rate but leave even more people open to paying higher premiums than they were expecting.

That's all right here in Episode 66 of the Marketing Protection and Finance Podcast.

Who is Andrew Wibberley?

A law graduate, Andrew has worked as an underwriter for Fortis (Now AIG) and head of underwriting for Swiss Re.

He recently left corporate life to set up Alea Risk, a consultancy aiming to make the purchase of life insurance easier.

Andrew is married to Charlotte Wibberley who appeared on the MPAF Podcast back in Episode 57 talking about virtual assistance and online business management.

Links and Show Notes.

For links to the books and apps mentioned by Andrew, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF65 – Stealing with Glee, Video Streaming and Doubling Protection Commission

In this episode I talk about Stealing with Glee, Video Streaming, and whether we should double protection commission.

This week it’s just me and the mic riffing on some of the subjects I’ve written about recently.

  • Stealing with Glee – how a borrowed idea could reveal the future of the UK protection market
  • Video Streaming – how you could use Periscope, Meerkat or Blab to engage with your clients
  • Doubling Protection Commission – would this help to grow the UK protection market?

That's all right here in Episode 65 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF64 – Chris Daems on How to Write Blogs and Articles that bring in Clients

In this episode I talk to one of the most prolific bloggers and article writers in UK financial services.

Chris Daems, widely known for his Auto Enrolment software, AE in a Box, puts out three or more pieces a week. Consistency combined with engaging subjects means his writing generates a significant percentage of his business.

Full of great tips this interview is a must for anyone who already writes, or wants to take up writing for their business.

That's all right here in Episode 64 of the Marketing Protection and Finance Podcast.

Who is Chris Daems?

Chris is well known for his Auto Enrolment software, AE in a Box, and works for Cervello Financial Planning.

A prolific blogger and writer of press articles, Chris is about to publish his book on Auto Enrolment, The Three Circles.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF63 – Martin Bamford and Pete Matthew: Should You Launch Your Own Financial Services Podcast?

In this episode I chat to two of the UK Financial Services Industry’s most successful podcasters.

Martin Bamford of the Informed Choice Podcast and Pete Matthew of meaningful Money join me to talk about our experiences using this awesome broadcast medium.

We share our experiences on putting a podcast together, how much business we’ve generated as a result, and give out some tips on how you could launch your own Podcast really easily and quickly.

That's all right here in Episode 63 of the Marketing Protection and Finance Podcast.

Who are Martin and Pete?

Martin Bamford is a Chartered Financial Planner and Managing Director of Informed Choice based in Cranleigh, the biggest village in England.

Pete Matthew is a Chartered Financial Planner and Managing Director of Jacksons Wealth Management in Cornwall. Pete's Meaningful Money Podcast was voted Best UK Podcast at the UK Podcast Awards in September 2015.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk