Marketing and Finance (MAF) Podcast

MPAF37 – Christine Husbands on Red Arc and Added Value Services on Protection Products

Added Value Services such as Best Doctors and Helping Hand feature on many protection products.

Providing more than just money they give claimants access to practical and emotional help.

Considered a gimmick ten years ago such services are now considered almost essential in the advice process. However, as valuable as they are they don't seem able to command a price premium.

My guest runs Red Arc, one of the firms that pioneered added value services.

Listen to Christine describe how Red Arc developed and how important their service has been to claimants on life, critical illness and income protection products.

Hear her views on what's next including second opinions, and mental health care and advice.

That's all right here in episode 37 of the Marketing Protection and Finance Podcast.

Who is Christine Husbands?

Christine is Managing Director of Red Arc, who offer many add-on services to UK protection products.

She's an accountant by profession and spent 20 years in the chemical industry. Christine was Finance Director of PHP, an insurance intermediary, when they acquired Red Arc and was there for all the due diligence.

She fell in love with the business and took over as MD in 2010. Christine describes Red Arc as her dream job. A mix of helping so many people at often the worst time of their lives, with the challenges of a commercial business.

Her ambition is to make Red Arc the "Intel Inside" of the protection market.

Links and Show Notes.

For links to the books and apps mentioned by Christine, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF36 – Bridget Greenwood on Planning for Social Media Success

Social Media is a proven method of finding and connecting with potential customers.

And with the recent FCA Guidance on Social Media use increasing confidence amongst Financial Businesses, we’re likely to see use begin to motor.

But whilst there is an immediacy about Social Media due to its very nature, using social successfully can be a long game. And planning is essential.

My guest today has built a successful business helping firms plan for success in social media.

Hear Bridget’s thoughts about the current social media landscape in financial services.

Listen to her tips and thoughts on putting together a plan for increasing your presence on social media and how you can use it to connect with new clients.

That’s all right here in episode 36 of the Marketing Protection and Finance Podcast.

Who is Bridget Greenwood?

Bridget runs a company called Financial Social Media.

Winner of “Personality of the Year - Professional Adviser Magazine”, Bridget’s spent the last few years developing leading strategies within Social Media to extend reach, influence and connections, bringing business, clients and prospects together.

Previously an IFA Bridget works with financial advisers, wealth managers, professional bodies like the IFP, Panacea Adviser, asset managers and other financial firms.  Working with clients to put together a road map for their social media, offer training, guidance around governance, tools, implementation, monitoring and reviewing.

Links and Show Notes.

For links to the books and apps mentioned by Bridget, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF36_-_Bridget_Greenwood_on_Planning_for_Social_Media_Success.mp3
Category:Marketing -- posted at: 6:11am EST

MPAF35 – The Only Hope for Protection Market growth is the Social Financial Adviser

Do you think that existing product providers are going to grow the adviser protection market?

I asked that question at the recent Financial Services Expo Event in Glasgow and I thought I’d ask it again on today’s podcast.

I’ve had to postpone the podcast interview I had scheduled for this week. Rather than take a week off I thought I would try a different approach.

Just Me and the Mic.

So do I think that existing product providers are going to grow the adviser protection market?

In the short term. No.

I believe that the only hope for protection market growth is the “social” financial adviser.

I explain why in episode 35 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps discussed, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF34 – David Worsfold on Digital Communications and Honing Your Presentation Skills

Digital technology lets us craft exciting content and communications. Words, images, audio and video of a high quality and low budget undreamed of only a few years ago.

Whilst digital communications can enhance your brand and generate leads you can’t beat a good live presentation for delivering a story or message. But for some people, presenting in front of an audience is amongst their greatest fears.

My guest today is a journalist who’s embraced digital technology to great effect and who offers training for those afraid of getting up on their feet, and those looking to improve their presentations.

Listen to David’s views on digital communications in the financial services industry. Listen to his tips and anecdotes on how to hone your presentation skills. 

That’s all right here in episode 34 of the Marketing Protection and Finance Podcast.

Who is David Worsfold?

David Worsfold has over 30 years experience as a journalist, mainly covering the insurance industry, financial services and politics. He has a broad experience of editorial management in large and small publishing companies, launching and re-launching publications, brand development through the launch of conferences, awards and websites and of overseeing production and design services.

He’s been the editor of Post Magazine, Reinsurance and Insurance Age. Three times winner of the Insurance Journalist of the Year Award. Winner of Best General Insurance Journalist at 1999 Financial Services Media Awards and the Lifetime Achievement Award in 2007. Chief Executive’s Award for Outstanding Achievement at the 2007 Incisive Media Awards.

David launched the British Insurance Awards, the Rehabilitation First Awards, the Cover Magazine Protection Awards and established the All Party Parliamentary Group on Insurance & Financial Services.

He has extensive experience of re-aligning content creation and delivery for the modern, multi-platform, mobile world, especially working with publishing teams that need to move from a print-centric environment to the web first world of today. He has an extensive experience of using social media to promote content, products, businesses and organisations including building video and audio content for Incisive Media’s websites.

Links and Show Notes.

For links to the books and apps mentioned by David, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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