Marketing and Finance (MAF) Podcast

MPAF41 – Jonathan Hughes on Protection Think Tanks and Automated Digital Advisers

How far off are we from a completely automated digital adviser?

One firm ran a successful April Fool recently claiming to have invented and installed such a robot. However, is such a device likely to materialise soon?

My guest today makes predictions about this and other developments based on work he and colleagues from RGA are carrying out in their Think Tank hidden in the depths of suburban Surrey.

Hear how Jonathan thinks that an automated digital adviser is possible but would have to be able to persuade as well as deliver facts.

Listen to his thoughts on whether an automated digital adviser working alongside its human counterpart could ultimately stimulate growth, not only in the protection, but in all financial services sectors.

That's all right here in episode 41 of the Marketing Protection and Finance Podcast.

Who is Jonathan Hughes?

Jonathan qualified as an actuary in 2006 and is Head of Strategic Development at RGA in London. 

He is currently exiled in a small office out in Surrey with Richard Verdin and a few others working on ways to reverse the decline in Protection sales that we’ve seen over the past five years.

A little known fact about Jonathan is that he once had his bags searched at Glasgow airport while carrying a list of different types of bomb and potential targets in London.

Links and Show Notes.

For links to the books and apps mentioned by Jonathan, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF40 – Catriona Standingford on Excelling at Financial Services Qualifications

Since RDR the Level 4 Diploma is the minimum qualification for a financial planner. Higher up the scale are Level 6 Chartered Status or Certified Status.

What do consumers prefer when looking for a financial adviser? Do they know the difference? And will the minimum standard be raised to a mandatory Level 6 in future?

My guest today helps advisers achieve success in their qualifications. It can be a complex journey and Catriona offers some great tips on how to make it through.

Listen to her thoughts on the differences between Chartered and Certified Status and how to plan for a good result.

Hear her prediction about whether Level 6 will become the new minimum standard.

That's all right here in episode 40 of the Marketing Protection and Finance Podcast.

Who is Catriona Standingford?

Catriona is the founder of Brand Financial Training.

She and her team have been around since January 2008 providing CII exam candidates with immediately accessible, quality learning resources. Her aim is to have happy customers who are passing their exams and progressing in their career.

A little known fact about Catriona is that she ran a letting agency – which she described as horrendous – so we won’t be talking about letting agencies today.

Links and Show Notes.

For links to the books and apps mentioned by Catriona, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF39 – Jess Wood on Doing Financial Services Recruitment the Right Way

It's essential to recruit the right people for your business.

You want a good match, drive, attitude and commitment.

According to my guest today financial services recruitment often turns into a CV race with little regard for the real needs of the recruiting company.

Jess believes in a different approach.

Hear how Jess started Sandringham Wood Recruitment and her thoughts on doing financial services recruitment the right way.

Listen to her ideas on how to inject new blood into the financial services industry.

That's all right here in episode 39 of the Marketing Protection and Finance Podcast.

Who is Jess Wood?

Jess is the MD and founder of Sandringham Wood Recruitment specialising in financial services recruitment.

She's well known for her ability to engage with people, being down to earth, realistic and having a no nonsense approach to what she does.

A little known fact about Jess is that she got charged at by a hairy-arse buffalo in South Africa on her 40th Birthday which she describes as a "nice treat".

Links and Show Notes.

For links to the books and apps mentioned by Jess, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF38 – John Ritchie on Ellipse Auto Enrolment and Workplace Sick Pay

Can individual protection providers learn from group protection providers?

Until recently many would have said no. But with individual sales down eyes are turning to innovations in group risk. Particularly digital solutions.

My guest today is Chief Executive of Ellipse, a digital group risk insurer looking to simplify processes to make employer sponsored schemes more attractive.

Hear John talk about how we must move away from "income protection" to "workplace sick pay".

Listen to his views on pension auto enrolment and whether we should be looking to introduce a similar approach for protection.

And can individual protection providers learn anything from group developments?

That's all right here in episode 38 of the Marketing Protection and Finance Podcast.

Who is John Ritchie?

John is CEO of Ellipse, a digital group risk insurer.

He’s worked in the group risk sector for over 20 years primarily as a reinsurer and insurer and now, with Ellipse where he has the chance to run a group risk insurer that makes use of available technology to deliver a high quality service at sustainably competitive pricing.

He thinks that although the Group Sector can be proud of the role it plays in providing life and disability cover to millions of people in the UK, its customers deserve better service and investment in the underlying processes is long overdue.

Links and Show Notes.

For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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