Marketing and Finance (MAF) Podcast

MPAF54 – Phil Lowes gives 10 Health Hacks for Busy Business People

In this special summer break episode I talk to Phil Lowes.

Phil isn’t in marketing, protection or finance. But he’s a qualified Personal Trainer and Nutritionist who’s built an international fitness company helping business people stay healthy in their offices and business travellers stay healthy on the move.

So this episode is lighter on business and heavier on health. Listen to Phil’s 10 simple Health Hacks for busy business people. And hear about the special free Health Hack’s PDF he’s put together especially for listeners of the MPAF Podcast.

That's all right here on Episode 54 of the Marketing Protection and Finance Podcast.

Who is Phil Lowes?

Phil is a Health Coach and Personal Trainer and owner of ExpatFit.com.

He has a passion for health & fitness that stretches back over many years. Always active he served with the British Forces for sixteen years and was instrumental in developing the physical training programme for the JLC course run from RAF headquarters at Cranwell.

Links and Show Notes.

For links to the books and apps mentioned by Phil, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF54_-_Phil_Lowes_gives_10_Health_Hacks_for_Busy_Business_People.mp3
Category:Marketing -- posted at: 12:00am EDT

MPAF53 – Rohan Sivajoti on Postcard Planning and Finance for the Partially Sighted

In this episode I talk to Rohan Sivajoti.

He runs Postcard Planning, a financial planning firm which takes a unique approach to customer engagement.

He’s also identified the needs of a niche customer group and come up with an online strategy to make financial planning work for them.

Hear how Rohan set up Postcard Planning and light bulb moment that led to him redesigning his offer to cater for partially sighted clients.

That's all right here on Episode 53 of the Marketing Protection and Finance Podcast.

Who is Rohan Sivajoti?

Rohan is Director at Post Card Planning.

He’s a Chartered Member of the Institute of Financial Services and an enthusiastic cricketer.

Links and Show Notes.

For links to the books and apps mentioned by Rohan, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF52 – Holly MacKay on Boring Money, Storytelling and Customer Engagement

In this episode I talk to Holly Mackay.

We chat about her new business, Boring Money, and how she believes storytelling is the key to customer engagement.

Hear Holly's own story of how she started Boring Money and her aims to produce easy to understand content which talks about financial products in a simple way.

Listen to how she's determined to sweep away the stuffy "suit and tie" perceptions people have about the financial services industry.

That's all right here in episode 52 of the Marketing Protection and Finance Podcast.

Who is Holly MacKay?

Holly is a writer and entrepreneur who became fed up working for big companies. She started Platforum in 2008. It's now one of the UK’s most respected financial research firms. She sold the business to Centaur Media in 2011.

Boring Money is Holly’s new venture. Her aim is to help people without PhDs in finance understand the investment markets – without jargon, bias or pompous gobbledygook. She has 2 kids, a chocolate-eating cat and more red shoes than is financially sensible. She is a bad, yet happy surfer.

Links and Show Notes.

For links to the books and apps mentioned by Holly, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

 

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF51 – Ryan Hanley on Adrenaline Charged Marketing and Content Warfare

In this episode I talk to Ryan Hanley.

He's my first international guest, based in Albany New York.

Originally an Insurance Adviser, Ryan transformed his business with a powerful marketing strategy. Becoming a Content Marketing expert podcaster and author, he is now a sought after speaker on the US circuit.

Hear how Ryan gave his business a shot of adrenaline charged marketing. Listen to how a focus on answering your client’s questions can catapult you to business success.

That’s all right here in Episode 51 of the Marketing Protection and Finance Podcast.

Who is Ryan Hanley?

Ryan Hanley is a US based content marketing expert, author, podcaster and mentor who loves helping people create content that grows their business.

He's VP of Marketing at TrustedChoice.com. Creator of AgencyNation.com. Keynote speaker, host of the Content Warfare Podcast and author of the book, Content Warfare.

His goal is to help personal and business brands find their audience, tell their story and win the battle for attention online.

Links and Show Notes.

For links to the books and apps mentioned by Ryan, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your marketing strategy, content marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

 

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF50 – Mark Polson on Building Better Stuff and Communicating in a Better Way

In this episode I talk to Mark Polson.

His mantra is to, “Build Better Stuff and to Talk about it in a Better Way”.

Mark built his consultancy firm, The Lang Cat, on this principle.

Hear Mark tell the story of his journey from Corporate Marketing Guy to building a unique brand from scratch.

Listen to his passion for better communication and how we can all help make things easy for clients to understand.

That's all right here on Episode 50 of the Marketing Protection and Finance Podcast.

Who is MarkPolson?

Mark is the Principal of The Lang Cat – the leading independent platform, pensions and investment consultancy in Leith, Edinburgh.

He’s a well know, straight talking media commentator and author and a prolific tweeter.

Links and Show Notes.

For links to the books and apps mentioned by Mark, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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