Marketing and Finance (MAF) Podcast

MPAF61 – Ken Smith on Critical Illness Cover: The USA versus the UK

Critical Illness Cover in the USA developed along a different path to the UK.

In this week’s episode I talk to Ken Smith, a pioneer in the US critical illness market.

We discuss the differences in the products between the two countries. Chat about how American companies market them. And debate whether the UK can learn any lessons from the US critical illness cover model.

That's all right here in Episode 61 of the Marketing Protection and Finance Podcast.

Who is Ken Smith?

Ken is director of health product sales with Assurity Life Insurance Company in Lincoln, Nebraska. He has over 35 years of insurance experience in both field and home office positions.

He was one of the organisers and president of the Critical Illness Working Group, and he is a past president of the National Association for Critical Illness Insurance. Ken is  one of the leading experts on critical illness sales in the United States.

He's author Sales Lessons from the Masters and speaks hundreds of times each year to US insurance agent groups.

Links and Show Notes.

For links to the books and apps mentioned by Ken, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF61_-_Ken_Smith_on_Critical_Illness_Cover_The_USA_versus_the_UK.mp3
Category:Marketing -- posted at: 2:39am EST

MPAF60 – Fiona Murphy on Editing Cover Magazine and Pushing Positive Protection Stories

In this week’s episode I talk to Fiona Murphy who is Editor of Cover Magazine.

It’s an interesting look behind the scenes.

How they collect news stories. Commission articles and analysis. And divide content between the print and online versions, and the soon to be launched mobile app.

Listen to Fiona’s views on how we can push positive protection stories and how you can get involved.

That's all right here in Episode 60 of the Marketing Protection and Finance Podcast.

Who is Fiona Murphy?

Fiona is a journalist and Editor of Cover Magazine, the specialist protection publication from Incisive Media.

Links and Show Notes.

For links to the books and apps mentioned by Fiona, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF59 - Tony Horn: Should Distributors Lead Protection Proposition Development?

This week I talk to Tony Horn who has some interesting views on the future of the UK Protection market.

Price cuts, additional illness conditions and underwriting changes seem to be the only tools in the protection provider’s box.

The result is a stagnant market.

Tony's view is that distributors should drive future protection growth by building their own propositions. And cutting out the main stream providers where necessary.

Do you agree that the future of the protection market lies with distributors?

That's all right here in Episode 59 of the Marketing Protection and Finance Podcast.

Who is Tony Horn?

Tony has 26 years’ experience in the Life Insurance Industry, qualifying as an actuary in 1996, specialising in Investment.

Since then he's worked for Friends Life and Aviva and now runs Positive EV helping companies develop their own propositions.

Here’s the interview right here on the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps mentioned by Iain, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF58 - Iain Anderson on the Politics of the UK Financial Services Industry

In this Episode I talk to Iain Anderson, a well-known commentator on politics and financial services.

You might have heard his predictions about the Scottish Independence Referendum and the UK General Election.

Now listen to his thoughts on the future of the UK Financial Services Industry under the new Conservative Government. Hear this opinion on how we should best engage with policymakers as they embark upon yet another review of financial advice.

That's all right here in Episode 58 of the Marketing Protection and Finance Podcast.

Who is Iain Anderson?

A Co-Founder, Director and Chief Corporate Counsel of Cicero Group, Iain started his career as a journalist developing a strong interest in politics and financial services.

He's a much sought after speaker, well known for his election predictions and views on how best to engage with Government on financial services policy issues.

He regularly contributes to national and international print and broadcast media including Sky News and BBC. He is also contributing Political Editor of Square Mile and writes regular blogs for the Huffington Post and Conservative Home.

He loves spending time in Nice, France and is an opera nut.

Links and Show Notes.

For links to the books and apps mentioned by Iain, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A marketer for 25 years now in business to help you with your business strategy, marketing and social media. I’m the ex-MD of Bright Grey and Scottish Provident and before that held many executive marketing roles.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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