Marketing and Finance (MAF) Podcast

MPAF76 – John Cordray on Live Video, Personal Branding and Stress Free Working

Personal Branding is the focus again in this episode when I talk to John Cordray.

In five short months, John has built a personal brand and an international audience using social media and live video streaming.

Listen to how John used Periscope to establish himself as The Calm Expert which led to a speaking invitation at the recent Periscope Summit in San Francisco.

Also listen to John’s tips on how to keep your business life stress free and super productive.

That's all right here in Episode 76 of the Marketing Protection and Finance Podcast.

Who is John Cordray?

John is a licensed therapist/counsellor from St. Louis in the United States.

The host of The John Cordray Show podcast, he helps people cope with stress and mental health issues. Thanks to social media and digital marketing John has established himself as The Calm Expert.

Links and Show Notes.

For links to the books and apps mentioned by John, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF75 – Colin Gray on How to Launch a Financial Services Podcast

 

Your business will almost certainly benefit if you launch your own podcast.

Some people are put off because they think they need thousands of pounds’ worth of equipment. Or that there’s no point because others are already doing it and have already taken the audience.

In this episode I talk to Colin Gray who quickly dispels these myths.

Listen to Colin talk about the business he’s built around podcast production and his tips on how to launch your own and build an audience.

That's all right here in Episode 75 of the Marketing Protection and Finance Podcast.

Who is Colin Gray?

Colin is an online educator, and has been teaching Podcasting and online business skills for over 7 years.

He works with businesses, universities and hobbyists to make podcasting work for them. He’s an experienced speaker within the business, new media and academic worlds appearing at some of the biggest UK and international new media conferences.

Links and Show Notes.

For links to the books and apps mentioned by Colin, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF75__Colin_Gray_on_How_to_Launch_a_Financial_Services_Podcast.mp3
Category:Marketing -- posted at: 5:17am EST

MPAF74 – Deborah Turner on Personal Branding, Image and Style

This episode is all about you.

Your personal brand is just as important as a corporate brand. Especially in the digital world where you appear across multiple media platforms.

In this episode I talk to Deborah Turner, and image consultant who helps people to manage a consistent and powerful image and brand online and in person.

A fascinating chat and you great insights about personal branding, image and style.

That's all right here in Episode 74 of the Marketing Protection and Finance Podcast.

Who is Deborah Turner?

Deborah is an image consultant and received her professional training at London's leading image consultancy, the highly prestigious Aston & Hayes. Since then, she’s been working with clients from all industries including financial advisers and accountants.

Deborah is a member of The Federation of Image Consultants.

Links and Show Notes.

For links to the books and apps mentioned by Deborah, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF74_-_Deborah_Turner_on_Personal_Branding_Image_and_Style.mp3
Category:Marketing -- posted at: 12:00am EST

MPAF73 – Alistair Wickens on Totally Digital Businesses

What is a totally digital business?

Certainly not one an "old style" one with a cool website superimposed over the front end.

In this episode I talk to Alistair Wickens who's just transformed his company from a traditional to a totally digital business. A fascinating story, it's both scary and packed with lessons and insights.

Listen to Alistair describe the route taken by Road to Health and what a similar journey might mean for your business.

That's all right here in Episode 73 of the Marketing Protection and Finance Podcast.

Who is Alistair Wickens?

Alistair is Group Chief Executive of Road To Health. They developed Quealth a digital health risk assessment tool underpinned by a proprietary algorithm.

He's recently overseen Road To Health's transformation from a traditional business to a totally digital one. He believes that huge opportunities await financial services companies that make the same brave leap. Procrastination is not an option.

Links and Show Notes.

For links to the books and apps mentioned by Alistair, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF73__Alistair_Wickens_on_Totally_Digital_Businesses.mp3
Category:Marketing -- posted at: 6:27am EST

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