Marketing and Finance (MAF) Podcast

MPAF80 – Chris Marr on Content Marketing, Educating and Communicating without Selling

You might hear traditional marketing described as "interruption marketing".

An advert stopping you from watching your favourite TV show is an example.

But you don't have to shout at your customers, interrupt them or get on their nerves to engage with them.

What if marketing could be about:

  • Education
  • Entertainment
  • Fun
  • Help

In this episode I talk to Chris Marr about content marketing. And he describes the principles of content marketing just like that.

Education. Entertainment. Fun and help.

Listen to Chris expand on these principles and how it could work for your business. Hear how you could create content cost effectively, engage potential clients and have them come and find you.

That's all right here in episode 80 of the Marketing Protection and Finance Podcast.

Who is Chris Marr?

Chris Marr is a content marketer, blogger and podcaster. He helps businesses in and around Fife in Scotland to embrace content marketing principles and improve their communication.

Chris is also the founder of The Content Marketing Academy, Scotland’s first and only annual content marketing conference, and is the founder and host of The Content Marketing Academy Podcast, both of which are great examples of Chris’ commitment to promoting marketing and guiding business owners.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF79 – Why we must Engage rather than Enrage to Improve Customer Experience

Customer experience should engage not enrage.

And yet we seem to live in a country where customer experience, and I'm not just talking about Financial Services here, is often an afterthought.

In this episode it's just me and the mic talking about customer engagement. The lessons from social media.

And whether this should be a focus for financial services providers rather than the continuous adding of spurious benefits.

That's all right here in episode 79 of the Marketing Protection and Finance Podcast.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF78 – Mark Loosmore on 7 Ways to use Technology to Improve Client Engagement

In this Episode I talk to Mark Loosmore of Iress about using technology to improve client engagement.

We cover client data, the connected world, social media and more, Mark's interview is packed with tips and ideas you can follow up.

That's all right here in Episode 78 of the Marketing Protection and Finance Podcast.

Who is Mark Loosmore?

Mark is Executive General Manager Wealth for Iress UK.

With expertise in IT company sales strategy and eCommerce in financial services, Mark is a well known speaker in the UK on everything digital.

Here’s that interview right here on the marketing protection and finance podcast.

Links and Show Notes.

For links to the books and apps mentioned by Mark, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF77 – Roy McLoughlin on Pensions Auto Enrolment Challenges, Opportunities and Collaborations

Seen as the best way to overcome “savings inertia”, Auto Enrolment is the biggest shake up of pensions in a generation.

It’s a huge opportunity for financial planners but also represents adminstration challenges.

In this episode I talk to Roy Mcloughlin about maximising the opportunities, over coming the challenges and looking for ways to collaborate with other financial services professionals.

That's all right here in Episode 77 of the Marketing Protection and Finance Podcast.

Who is Roy McLoughlin?

Welcome folks to another episode of the MPAF Podcast. Wherever you are in the world, and whatever you’re doing whilst listening to this, running, walking, dog walking, cooking, cleaning or chilling, thanks so much for giving me and my guests some of your time. I really appreciate it.

I was delighted by the feedback on last week’s episode where John Cordray talked about building a personal brand using live video. Even though the MPAF Podcast is mainly for Financial Services Professionals in the UK, last week’s was generic enough to attract new listeners from other industries and countries.

I started the podcast to give you ideas and inspiration. Please let me know what topics you’d like to hear on the show and who you’d like to hear me chat to. Look me up at rogeredwards.co.uk and fill in the contact form, or tweet me @roger_edwards. You can even find me on SnapChat RogerAEdwards. Yes, I am on snapchat. And do you know. It isn’t just for the under 18s. I’ve made some great business contacts on Snapchat in the last few weeks and found started to forge some amazing supportive relationships.

So let’s get into this week’s interview and I’m delighted to introduce you to Roy McLoughlin.

Roy is an experienced financial planner with a wealth of knowledge from advising a broad portfolio of private and corporate clients within the PR, advertising, media and entertainment sectors.

He’s a well known media commentator, a founder and executive member of the Income Protection Taskforce and a Non Executive Director of insurer British Friendly.

Links and Show Notes.

For links to the books and apps mentioned by Roy, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection – talking about life insurance, critical illness, income protection and other protection products

Finance – talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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