Marketing and Finance (MAF) Podcast

Coralie Sawruk on why strong leadership is the key to successful change - MAF 109

In this show, I talk to Coralie Sawruk about handling change in organisations.

Often a painful experience for staff and customers, change projects also frequently fail. We discuss how strong leadership is the key to successful change.

Welcome to episode 109 of the Marketing and Finance Podcast.

We chat about:

  • Why so many change projects fail
  • Engaging teams and making sure everyone understands the vision
  • Why leadership not management is the key to successful change
  • How leaders create the right environment for their people to succeed

Who is Coralie Sawruk?

Coralie helps global organisations create efficient team dynamics. She shapes healthy groups who use change to fuel innovation, leverage on diversity and support the next generation of Leaders.

Before setting up her own business, Coralie worked for many financial institutions across the world including RBS and Groupama Banque.

Links and Show Notes.

For links to the books and apps mentioned by Coralie, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Public speaking tips and world-class communication - MAF108

In this episode, I talk about world-class communication.

How you can take your presentations to another level.

Welcome to episode 108 of the Marketing and Finance Podcast.

You’ll hear about:

  • Lessons learned from Marcus Sheridan - a world class presenter and facilitator
  • The "Columbus principle" of asking instead of telling
  • Snippet from a recent seminar about "The TV studio in your pocket".
  • Other tips you can use to stand out as a public speaker

Today is one of those occasional episodes where it’s just me and the mike, talking about a topic that's recently caught my attention.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Public_speaking_tips_and_world-class_communication_-_MAF108.mp3
Category:Marketing -- posted at: 9:26am EST

Melissa Collett on learning from customer complaints Ombudsman style - MAF107

In this episode, I talk to Melissa Collett.  A former senior figure at the Financial Ombudsman Service - the FOS.

We talk about how to learn from customer complaints, and how to turn unhappy customers into advocates.

Welcome to episode 107 of the Marketing and Finance Podcast.

We chat about:

  • How the Financial Ombudsman Service works
  • The mistakes product providers continuously make when dealing with customer complaints
  • Treating customers as real people rather than simply names and notes on a file
  • How to turn unhappy customers into happy advocates

Who is Melissa Collett?

Melissa Collett is a consultant and independent legal professional who specialises in resolving complaints and dispute resolution.

She is also a tribunal judge chairing hearings of appeals about health and disability issues. A senior ombudsman at the Financial Ombudsman Service before 2016 making over 1,500 legally-binding decisions across the whole range of insurance products. Melissa liaised between the FOS and regulators such as the FCA and with trade associations.

A regular speaker at events, Melissa continues to write about consumer insurance topics. As a consultant, she works with client companies on complaints handling.

Links and Show Notes.

For links to the books and apps mentioned by Melissa, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


1