Marketing and Finance (MAF) Podcast

Thor Holt on perfecting presentations and pitches and killing confirmation bias - MAF118

My guest in this show is Thor Holt.

We chat about how to perfect a presentation or a pitch. We also look at how to kill confirmation bias. You know, the phenomenon which means people only consume content that confirms their own beliefs.

And what this means for the stuff you've been reading about Trump and Brexit and what the public think about industries like financial services.

Welcome to episode 118 of the Marketing and Finance Podcast.

We chat about:

  • The stages to go through to perfect a presentation or pitch
  • Live rehearsals and how to fine tune your message
  • Writing lessons from Stephen King, Scott Adams and other authors and journalists
  • How we are all victims of confirmation bias and how Trump can teach us how to find a balanced view

Who Thor Holt?

Thor believes every individual and every business can make a bigger splash!

His mission as a coach is to help you make more impact. He does this by listening to you, helping you discover and then build on your own (often quietly remarkable) strengths.  He helps people prepare winning pitches, presentations and job interviews.

On the "Write with Courage Podcast" Thor interviews authors and journalists to extract their tips and tricks for better writing.

Links and Show Notes.

For links to the books and apps mentioned by Thor, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

 


Vishal Pandya on the Society of Mortgage Professionals and the benefits of communities - MAF117

In this episode, I talk to Vishal Pandya.

We chat about the Society of Mortgage Professionals and the benefits of communities.

Welcome to episode 117 of the Marketing and Finance Podcast.

We chat about:

  • Creating a community to help advisers come together to share ideas and best practice
  • How the Society of Mortgage Professionals fits with the Chartered Insurance Institute and the Personal Finance Society
  • The unintended consequences of the Mortgage Market Review on protection insurance
  • Roadshows, business development and the importance of social media and digital marketing

Who Vishal Pandya?

Vishal is Operations Manager at the Society of Mortgage Professionals.

He runs the society's roadshows, liaises with advisers and ensures they keep up to date on the latest market and technology developments.

Originally from Kenya, he has a unique perspective on UK financial services compared to other markets.

Links and Show Notes.

For links to the books and apps mentioned by Vishal, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


James Daley on Fairer Finance and raising standards in financial services customer experience - MAF116

My guest in this episode is James Daley from Fairer Finance.

We talk about raising standards in financial services customer experience.

Welcome to episode 116 of the Marketing and Finance Podcast.

We chat about:

  • How ratings help customers pick companies on factors other than price
  • Getting beyond blissful ignorance to find out what customer service is really like
  • The insurance power of three - claims stats, Ombudsman complaints, and transparency
  • Why you have to move beyond "legally watertight" to focus on what is fair for the customer

Who James Daley?

James has been a financial journalist and consumer rights campaigner for more than 16 years. In March 2014, he launched a new consumer group and financial consultancy - www.fairerfinance.com.

Their tables rank financial services companies based on how they treat their customers, how good they are at handling complaints and how transparent they are. These ratings are designed to help customers of insurers and banks look beyond price - and also to encourage companies to compete on service and transparency.

Fairer Finance makes its money by changing the industry from the inside out - working with companies to create clearer documents, and more transparent customer journeys.

Fairer finance isn't trying to villainise the industry, it's dedicated to raising standards.

James believes companies shouldn't just tell their customers they're fair and good - they should show it.

Links and Show Notes.

For links to the books and apps mentioned by James, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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