Marketing and Finance (MAF) Podcast

Alex Cameron shares 5 takeaways from Social Media Marketing World 2017 - MAF123

In this episode, Alex Cameron is back on the show.

Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us 5 takeaways from the many keynotes and workshops.

Welcome to episode 123 of the Marketing and Finance Podcast.

We chat about:

  • How less is more when it comes to posting content to social media
  • Why engaging with your community is as important as your content
  • Breaking the algorithms is possible with live video streaming
  • Whether social media ads increase your exposure and by how much
  • Instagram is on fire and why you should put it into your mix

Who Alex Cameron?

Alex is a Social Media Coach from San Diego California.

With a background in the hospitality industry, she loves empowering her clients with the knowledge and direction they need to succeed in the world of digital marketing and social media.

Links and Show Notes.

For links to the books and apps mentioned by Alex, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Andy Philo on Serious Illness Cover and rewards for understanding and improving your health - MAF122

In this show, my guest is Vitality's, Andy Philo.

We chat about how Vitality developed Serious Illness Cover.

And we look at how they're encouraging people to understand and improve their health.

Welcome to episode 122 of the Marketing and Finance Podcast.

We chat about:

  • The development of Serious Illness Cover as an alternative to critical illness cover
  • How Vitality created a new marketing approach to insurance using sausage dogs, Olympic athletes, brand discounts and rewards
  • What they're doing to encourage people to understand and improve their health
  • Offering value for money for people with diabetes and high BMI

Who Andy Philo?

Andy is Director of IFA Distribution at Vitality.

He's a passionate advocate of meeting the protection needs of customers and encouraging advisers to make protection a priority. A Dad of 2 he's a Spurs supporter. You'll see him out and about throughout the UK hosting Vitality's many adviser roadshow events.

Links and Show Notes.

For links to the books and apps mentioned by Andy, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Helen Wilkie on writing, publishing and marketing your business book - MAF121

In this episode, my guest is communication specialist, Helen Wilkie.

She's helped accountants and other professionals launch their own business books.

We chat about the process of writing, publishing and marketing a business book.

Welcome to episode 121 of the Marketing and Finance Podcast.

We chat about:

  • Helping "numbers" people to better use words
  • How to decide on the best subject to write your book about
  • Why "author" is the root of the word "authority" and why this is important for your personal brand
  • Why the fact other business people might have written a book on the same subject shouldn't put you off writing your own
  • How to avoid going too broad and focus instread on "a thin slice of expertise"
  • Planning, editing, production and whether to self-publish

Who Helen Wilkie?

For over 25 years, Helen's worked with a variety of clients from multinational corporations through professional associations to government departments. She specialises in delivering more her flagship program, "Effective Business Writing for Accountants", to firms and conferences across North America.

She's written eight books on business communication, including "Make Your Words Count: a short painless guide to business writing for accountants", available on Amazon.

Links and Show Notes.

For links to the books and apps mentioned by Helen, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Iona Bain on the Young Money Blog and financial education - MAF120

This week I chat to journalist, blogger and author, Iona Bain.

We talk about how she launched the Young Money Blog, financial education and how important it is to get out and talk directly to your customers.

Welcome to episode 120 of the Marketing and Finance Podcast.

We chat about:

  • How Iona set up the first blog dedicated to young people and their money
  • Why we need more financial education in schools and what it should cover
  • Giving young people the power and the freedom to take back control of their money
  • The importance of getting out and meeting people to find out their problems
  • Why "conforming to the norm" is not a strategy for business success

Who Iona Bain?

Iona is a journalist, blogger and author.

She's written for all the major national newspaper titles and financial services trade publications.

She founded the award-winning Young Money Blog, the first and only online financial blog devoted to young people in the UK. Won Money Blogger of the Year at 2016 Santander Media Awards. She’s author of "Spare Change", named one of the top five feminist books of 2016.

You'll see Iona appear regularly on BBC Breakfast and BBC Scotland.

Links and Show Notes.

For links to the books and apps mentioned by Iona, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Iona_Bain_on_the_Young_Money_Blog_and_financial_education_-_MAF120.mp3
Category:Marketing -- posted at: 2:00am EDT

Maggie Johnson on virtual assistance, event management and marketing services - MAF119

After a week's holiday, MAF is back and my guest is Maggie Johnson.

We chat about virtual assistance, event management and marketing services and how this might benefit your business.

Welcome to episode 119 of the Marketing and Finance Podcast.

We chat about:

  • Take away the "busy" from the "productive"
  • Freeing yourself up to focus on the important business development and strategy stuff
  • Running slick events from conferences to awards dinners
  • Changing from a "support" company to a "services" company and embracing content marketing

Who Maggie Johnson?

After a career in big corporate, Maggie left and started a virtual assistance company.

She created Executive Virtual Support to support small and medium-sized businesses. Her current client bank includes Insurance Brokers, PR Consultants, Actuaries, Mortgage Brokers, IFAs, SEO Specialists and Accountants.

By outsourcing your administrative, organisational tasks and Event Management, EVS can manage your office remotely, providing you with a cost effective and bespoke service that will allow a business to focus on its strategic development. This, in turn, allows you to increase revenue and drive your company forward.

Links and Show Notes.

For links to the books and apps mentioned by Maggie, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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