Marketing and Finance (MAF) Podcast

Paul Avis, Max Marchant and Donna Wray on promoting early intervention services - MAF136

This week I welcome Paul Avis back on the show for the fourth time along with his colleagues Max and Donna.

We talk about Group Income Protection and Early Intervention Services.

And try and answer the question, "Are insurers just insurers or are they service providers too?"

Welcome to episode 136 of the Marketing and Finance Podcast.

We chat about:

  • Are insurers just insurers or are they service providers too?
  • Why is there such a low take up of group income protection despite the positive benefits for employers and their employees?
  • Is group income protection the right name for the product? Would extended sick pay and support be better?
  • How to deal with cases where absence isn't for clinical reasons but workplace related.
  • Three cases studies showing the human touch
  • Understanding the employer, measuring the outcomes and targeting the offer

Who are Paul, Max and Donna?

Paul Avis is Marketing Director at Canada Life Group Insurance. A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

Andrew Marchant (known as Max) is Rehabilitation & EIS Manager. As a father and foster carer life he enjoys spending as much time as he can with the family taking walks with the dogs.  He also enjoys going to the cinema with his wife.

Donna Wray is Senior Rehabilitation Consultant (EIS)

Links and Show Notes.

For links to the books and apps mentioned by Paul, Max and Donna, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Laura Pearman on why you need killer headshots for your business and personal brand - MAF135

This week I welcome Laura Pearman to the show.

She's a photographer who specialises in headshots.

If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand

Welcome to episode 135 of the Marketing and Finance Podcast.

We chat about:

  • Why finding your niche is important and why Laura decided to focus on headshots
  • Why you need killer headshots for your website and social media profiles
  • Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level
  • The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand

Who is Laura Pearman?

Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, "Improve profile headshots one undermining selfie at a time."

She genuinely believes, and can prove, that a killer headshot can grow your business and make you money.

Links and Show Notes.

For links to the books and apps mentioned by Laura, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134

This week my guest is Jon Norton.

He runs an accountancy firm and it stands out because it doesn't fit the stereotype.

We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon's had building a stand out accountancy brand.

Welcome to episode 134 of the Marketing and Finance Podcast.

We chat about:

  • How to make management accounting more accessible to businesses
  • The similarities between marketing an accountancy firm and a financial adviser firm
  • The importance of daily cash flow and how accountants can help
  • Finding your unique tone of voice so you rise above your peers

Who is Jon Norton?

Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His focus is setting up systems and providing monthly accounting support.

Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”.

From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses, help their clients direct their businesses and stay compliant.

Links and Show Notes.

For links to the books and apps mentioned by Jon, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk


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