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Marketing and Finance (MAF) Podcast

Jun 21, 2018

Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.

In this solo episode I’m going to tell you exactly why that happened.

Welcome to episode 175 of the...


Jun 14, 2018

Mollie Burdge on young people in financial services and her goal to be an adviser - MAF174

My guest on the show this week is Mollie Burdge. People say financial services isn't a career young people aspire to. Mollie doesn't agree.

We talk about how she became an apprentice at financial adviser firm Future Proof and...


May 31, 2018

Phil Bray on helping financial advisers do marketing and building his own agency - MAF173

My guest on the show this week is Phil Bray, on time financial adviser who launched a marketing agency for financial advisers

We talk about the lessons he learned from building the Yardstick Agency and the importance of putting...


May 24, 2018

Zero knowledge and the key to simple marketing communications – MAF172

The key to simple marketing is to assume your customer knows nothing.

And bizarrely enough the latest revamp of TV’s Who Wants to be a Millionaire provided a perfect example of this.

Welcome to episode 170 of the Marketing and Finance Podcast.

I...


May 17, 2018

Andrew Wibberley on going back to big corporate and lessons from self-employment - MAF171

My guest on the show this week is Andrew Wibberley, back on the Marketing and Finance Podcast for the second time.

Like me, Andrew decided to leave big corporate and set up his own business. After several successful years he's...