Aug 16, 2018
Jon Covey on goal setting, and developing and communicating your offer - MAF183
On the show this week I talk to life and business coach, Jon Covey.
We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications.
Aug 9, 2018
Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182
This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls.
We talk about how technology has transformed the once lengthy and...
Aug 2, 2018
Annoying marketing that makes your blood boil – MAF181
In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.
I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this...
Jul 26, 2018
Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180
My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion.
We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put...
Jul 19, 2018
Marketing lessons from the Protection Review Conference 2018 – MAF179
Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.
Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think...