Jul 26, 2018
Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180
My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion.
We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put...
Jul 19, 2018
Marketing lessons from the Protection Review Conference 2018 – MAF179
Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.
Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think...
Jul 12, 2018
Pete Walter: From TV producer and media consultant to marketing services provider - MAF178
My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company.
We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription...
Jul 5, 2018
Building a marketing strategy without using the word strategy – MAF177
You can’t dive into the tactics of marketing communications without a strategy.
But many companies do. Sometimes the word strategy and its association with complexity is what puts them off.
So, let’s build a marketing strategy without using the...