Jun 13, 2019
Greg Konfederak and Kris Krupeki on building a niche financial advice business for Eastern Europeans living in the UK - MAF212
This week my guests are Greg Konfederak and Kris Krupeki from Profit Tree.
It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg...
Jun 6, 2019
Integrity in business and marketing: The car accident compensation factor - MAF211
This week I'm talking about integrity.
And this has been inspired by those phone call where they ask you if you've been in a car accident. Why their sales tactics suck and the lessons we can learn about integrity in business...
May 29, 2019
Paul Avis and David Shearman on productivity, mental health and well-being - MAF210
This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks.
We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their...
May 23, 2019
Storytelling in business and marketing: The Wineman and the Penguin - MAF209
A long time ago. In a galaxy far, far away...
People love stories. And building stories into marketing content is one of the best ways to engage customers.
It makes you more human and empathetic. Let's grab a coffee and talk about it some...
May 16, 2019
Dan Willis on building communities and engaging customers - MAF208
In this show, I chat with Dan Willis about building communities of customers and producing engaging content.
It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become...