May 29, 2019
Paul Avis and David Shearman on productivity, mental health and well-being - MAF210
This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks.
We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their...
May 23, 2019
Storytelling in business and marketing: The Wineman and the Penguin - MAF209
A long time ago. In a galaxy far, far away...
People love stories. And building stories into marketing content is one of the best ways to engage customers.
It makes you more human and empathetic. Let's grab a coffee and talk about it some...
May 16, 2019
Dan Willis on building communities and engaging customers - MAF208
In this show, I chat with Dan Willis about building communities of customers and producing engaging content.
It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become...
May 2, 2019
The power of pop culture in your marketing - MAF207
What have Game of Thrones and Coronation Street got in common?
They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers.
Welcome to episode 207 of the Marketing and Finance podcast.