Preview Mode Links will not work in preview mode

Marketing and Finance (MAF) Podcast

Jan 9, 2020

Adam Oldfield on marketing automation strategy and success - MAF229

My guest this week is Adam Oldfield of Force24 and we talk about marketing automation strategy and success.

Welcome to episode 229 of the Marketing and Finance Podcast.

We chat about:

  • Giving the "big boys" marketing tools to businesses of all sizes
  • Using marketing automation for better communications
  • Putting together a marketing automation strategy
  • Why marketers are educators
  • Email marketing: why short and sweet is best

Who is Adam Oldfield?

Adam is the Managing Director of UK marketing automation platform, Force24 which was first established in 2011 and is home to the fastest-growing, UK built and managed, GDPR-compliant marketing automation platform.

They have a range of national and domestic clients – from the likes of JML and Hitachi to BBC’s Children in Need and Npower.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.