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Marketing and Finance (MAF) Podcast

May 1, 2018

Adam Piplica The Singing Paraplanner on blogging, simple finance, and running live events - MAF169

On the show this week is my guest Adam Piplica, intriguingly known as, the Singing Paraplanner.

We talk about how Adam set up The Magical Penny blog, how he's training to be an financial adviser and the Money Life Live event he hosted which aims to keep finance simple.

Welcome to episode 169 of the Marketing and Finance Podcast.

We chat about:

  • Why jargon confuses potential customers
  • Why Adam set up his blog, The Magical Penny
  • Adam’s transition from blogger to financial planner
  • How Adam became "The Singing Paraplanner"
  • Why he hosted his own live financial services event
  • Whether Adam would run another conference and what he would change

Who is Adam Piplica?

Adam started his blog, The Magical Penny, not long after he left university, following his decision to learn about finance and the stock markets, something he knew nothing about.

He found that most of the online information was targeted to the US market, which often didn’t apply to the UK. He started carrying out his own research, so he could make some investments.

After successfully investing during the recession, the blog was a way to talk about his own experiences and encourage others to invest too, in a simple way. This led to him writing for MSN Money and other online publications.

Links and Show Notes.

For links to the books and apps mentioned by Adam, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.