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Marketing and Finance (MAF) Podcast

Aug 9, 2018

Paul Avis, Natalie Summerson and Bill Eddolls on improving customer experience with underwriting technology - MAF182

This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls.

We talk about how technology has transformed the once lengthy and...

Aug 2, 2018

Annoying marketing that makes your blood boil – MAF181

In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.

I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this...

Jul 26, 2018

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180

My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion.

We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put...

Jul 19, 2018

Marketing lessons from the Protection Review Conference 2018 – MAF179

Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.

Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think...

Jul 12, 2018

Pete Walter: From TV producer and media consultant to marketing services provider - MAF178

My guest this week is Pete Walter, one time TV producer now a media consultant who recently set up his own marketing services company.

We talk about how Pete set up BuzzRamp and the challenges he faced, and how his subscription...