Marketing and Finance (MAF) Podcast (marketing)

MPAF18 – Phil Billingham on Compliance and the Future of Financial Advice

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Compliance. It’s a word that fills many of us with dread. It’s a necessary component of the Financial Services Industry. But why do we feel the need to “platinum plate” compliance so it seems to stifle creativity and hinder business development?

My guest today has made a business out of helping Financial Advisory and Planning firms cope with compliance and regulatory change. And having worked in financial services all over the world he is well placed to speculate on the future of financial advice in the UK.

My guest in Episode 18 is Phil Billingham.

Listen to his thoughts on how to make compliance easier so that you do what you need to do in order to focus on developing your business. Hear how he thinks financial advice might develop in the UK in future.

That’s all right here in Episode 18 of the Marketing Protection and Finance Podcast.

Who is Phil Billingham?

Phil is a specialist in assisting Financial Advisory and Planning firms survive and thrive during periods of regulatory change.

He has been an active commentator, speaker, writer, trainer and consultant in this field since 1982.

During this time he has worked with organizations and regulators in the UK, USA, Ireland, Australia and South Africa. He is both a Certified and Chartered Financial Planner.

Recently accredited, along with colleagues, for a world record for visiting 18 countries in 24 hours he raised £13,000.

For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF17 – Rhys Williams on Using Clear Language in Financial Services

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Complex language. Jargon. Passive sentences.

Dull impenetrable language is often the consequence of the complex propositions we develop in the financial services industry.

When we live with it day to day we tend to think that everyone, including our clients and customers can understand, and indeed get excited about, what we write. The reality is that they neither understand it nor get excited by it.

My guest today works for a company that is devoted to clarity of communication. They specialise in words. They think words are an untapped opportunity for businesses.

My guest in Episode 17 is Rhys Williams.

Listen to how you can introduce clarity into your communications. When you’re good at using words, you’re not just better at winning customers or closing deals. You’re better at explaining your ideas, sharing your enthusiasm, and getting stuff done.

Who is Rhys Williams?

I’ve wanted to get Rhys on the podcast since day one because I share his passion and that of his company, Quiet Room. And that is to communicate simply – with no jargon, officious language or passive sentences.

I’ve heard Quiet Room described as word geeks – but they are a communications consultant that focuses on clarity.

Rhys is Strategy Director. A little known fact about Rhys is that he has a platinum disc from a one minute flute solo he contributed to Morrisey’s “You Are The Quarry” album.

For links to the books and apps mentioned by Rhys please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF17_-_Rhys_Williams_on_Using_Clear_Language_in_Financial_Services.mp3
Category:Marketing -- posted at: 2:03pm EST

MPAF16 – Paul Avis on Auto Enrolment for Group Income Protection

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Pensions Auto Enrolment has been a great success. Government publicity has created inertia with high sign up rates to schemes so far. It’s created opportunities for advisers across the industry.

My guest today argues that the Government should build upon the success of Pensions Auto Enrolment and introduce a similar Auto Enrolment scheme for Group Income Protection. His views has sparked an intense debate between those who feel more compulsion is unnecessary and those who feel this would benefit employees, employers and the Government.

My guest in Episode 16 is Paul Avis.

Listen to how Auto Enrolment for Group Income Protection might work and how easy it would be to incorporate the choice into Pensions schemes.

Hear how such a development could help alleviate the burden on firms to comply with the Equality Act and provide a business benefit such as assistance with occupational and statutory sick pay.

Who is Paul Avis?

Paul is Marketing Director at Canada Life Group Insurance, and before that has had marketing roles at Legal and General, Unum and Aviva.

A keen sportsman, Paul notes his interests as Bath Rugby, Somerset Cricket, Swindon Town Football, Diving, and Skiing.

He also says he loves the Caribbean Island of St. Lucia and is about to obtain dual citizenship of the Caribbean by marriage.

For links to the books and apps mentioned by Paul please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF16_-_Paul_Avis_on_Auto_Enrolment_for_Group_Income_Protection.mp3
Category:Marketing -- posted at: 12:00am EST

MPAF15 – Martin Bamford on Baby Boomer Advice and Creating Standout Content

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

A recurring subject we discuss in the MPAF Podcast is how great content can drive traffic to your website, create leads and increase business.

My latest guest has put together web content, including blogs and podcasts, since 2006. His latest project is a feature length video documentary called “Boom- Demographics are Destiny”. It’s about Baby Boomers and their financial circumstances, what financial advice they need and what opportunities they represent to the financial adviser community.

My guest in Episode 15 is Martin Bamford.

Hear how he came up with the idea for the video and the challenges he faced putting it together.

Listen to launch plans for the documentary and the lessons he learned about producing standout content.

Who is Martin Bamford?

Martin is managing director of Informed Choice, a firm of Chartered Financial Planners in Cranleigh, Surrey.

He is a Chartered Financial Planner and CFP professional, working with elderly clients and trustees, as well as being responsible for marketing within the firm.

He’s well known as an innovator within the financial services sector, as the first IFA to publish a podcast and one of the first to write a blog.

For links to the books and apps mentioned by Martin please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF14 – Pete Matthew on using Audio and Video to Drive Adviser Leads

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Traditional marketing communications is all about promotion. Promoting a product, service or person.

In the digital space however, individuals and companies now see marketing as education and themselves as teachers. And they produce content that educates their customers rather than simply sells a proposition.

One well-known UK financial adviser demonstrates the power of this approach. His website, Meaningfulmoney.tv showcases nearly 300 videos and a weekly audio podcast that’s just hit episode 75. This audio and video content creates quality leads for is adviser firm.

My guest on Episode 14 is Pete Matthew.

Hear how he began thinking of himself as a teacher as well as an adviser. Hear how he developed MeaningfulMoney.tv and created his audio and video content.

Listen to his tips on how to create high quality content on a modest budget, and how this can drive more leads to your business.

Who is Pete Matthew?

Pete describes himself as a very content husband and father of two wonderful children. He’s also a Chartered Financial Planner, a Certified Financial Planner (CFP) and Managing Director of Jacksons Wealth Management in Penzance, UK.

You can tell that Pete just adores the internet and everything about it.  He’s an Apple addict and gets so excited about the possibilities of Social Media and how it can change the world.

Pete has also set up a website called Meaningful Money. Here you can find many self-produced videos about all aspects of financial services and 75 episodes of The Meaningful Money Podcast.

I would describe Pete as one of the most prolific content creators in the UK financial services industry and I am really looking forward to chatting about all the great content came about.

For links to the books and apps mentioned by Pete please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF14_-_Pete_Matthew_on_using_Audio_and_Video_to_Drive_Adviser_Leads.mp3
Category:Marketing -- posted at: 12:00am EST

MPAF13 – Phil Young on Adviser Lounge and Writing Great Content

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Creating written content for Trade or National Media, or for specialist websites is a great way to increase your profile and promote your expertise. And it’s not the compliance minefield that many fear it is.

Adviser Lounge provides a creative, supportive and motivational environment in which to hone your content creation skills and provides a way of showcasing your work.

My guest in Episode 13 my guest is Phil Young.

Hear Phil talk about how Adviser Lounge came about and how it can provide a platform for advisers eager to create their own written content.

Listen to tips on how to create great written content, ensure it’s engaging and can promote your expertise and create business opportunities.

Who is Phil Young?

Phil is Managing Director at Three Sixty – a support service company for financial advisers, looking after 750 directly authorised firms in the UK.

Phil is a painter – and is working his way through painting people in financial services – which he describes as a rogues gallery.

For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:


•    Marketing, communications and propositions.
•    Financial and protection products
•    Interesting business models and campaigns


as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: Phil_Young_on_Adviser_Lounge_and_Writing_Great_Content.mp3
Category:Marketing -- posted at: 12:00am EST

MPAF12 – Phil Jeynes on Partial Payments and Serious Illness Cover

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

An increasing number of partial payments are now standard features of modern critical illness products. But Pru Protect’s Serious Illness Cover has always paid out different percentages for different levels of severity.

Some say this approach is too complicated and difficult for customers to understand. Others insist that this is the way that critical illness cover should be done.

In Episode 12 my guest is Phil Jeynes.

Hear Phil talk about how partial payments and Serious Illness Cover developed and how it compares to traditional critical illness cover.

Hear his suggestions about how to overcome the perception that it’s too complicated, and the business opportunities it represents.

Who is Phil Jeynes?

Phil is Head of Account Development and PR at Pru Protect and is the public face of that company , famous in the UK for its Serious Illness Plan and Vitality – a type of critical illness product that pays out partial sums depending upon the severity of the illness.

Before that Phil was Head of New Business at Direct Life and Pensions Ltd.

In his spare time he is a keen footballer and Youth Chairman of AFC Porchester.

For links to the books and apps mentioned by Phil please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF12_-_Phil_Jeynes_on_Partial_Payments_and_Serious_Illness_Cover.mp3
Category:Marketing -- posted at: 12:38pm EST

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

In the UK it’s compulsory for companies to offer workers that comply with particular circumstances an ‘appropriate eye test’ paid for by their employers. Offering more than the standard optician test can be a great employee benefit.

And of course there are schemes out there that can make this more affordable for businesses. It’s also an opportunity for advisers who have corporate clients.

In Episode 11 my guest is Jeremy Chadwick.

Hear Jeremy talk about the positive benefits of Optical Health Care which not only looks after eye health but can also help detect other illnesses early and allow early treatment.

He also talks about Vision Care from VSP and the opportunities this can bring to advisers.

Who is Jeremy Chadwick?

Jeremy is the EMEA Managing Director for VSP Vision Care, the largest vision benefits service company in the world with over 70 million members. In addition to the UK VSP also provides vision care benefits to the US, Ireland, Australia and Canada.

Jeremy has worked in the insurance field for more than 20 years and has significant experience with strategy, underwriting, operations, customer service and distribution across multiple distribution segments.

In his spare time Jeremy is a keen fell runner.

For links to the books and apps mentioned by Jeremy please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF10 – Peter Le Beau on the Seven Families Initiative for Income Protection

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Spearheaded by the Income Protection Taskforce, The Seven Families Initiative could be the most important campaign in the history of the protection market.

It could raise awareness and increase interest in income protection, long seen in the industry as “the Cinderella product”. And the stories that will emerge from the initiative could start to heal the industry’s tarnished image with consumers.

In Episode 10 my guest is Peter Le Beau.

Peter talks us through how the Seven Families Initiative came about and its significance for the protection industry.

Hear how you can benefit from the campaign. Listen to what the campaign involves and what activities we’ll see.

Who is Peter Le Beau?

Peter is one of the best known consultants in life and health insurance protection. He began his career at British and European and in 1981 moved to Swiss Re where he was initially Head of Underwriting and later became Head of UK Marketing. 

He left in 2001 to set up an independent consultancy, Le Beau Visage, which focuses on differentiation in the Protection sector.

Since starting Le Beau Visage, Peter with Andy Couchman and Kevin Carr run The Protection Review. He has set up a strategic discussion group called The-Net-Work and Income Protection Task Force to promote a greater awareness of the value of the product.

Peter is a non-executive director of Fineos, Red Arc, Health Claims Bureau and Exeter Family Friendly.

In 2007 Cover Magazine voted Peter the most influential person in the UK protection industry over the previous 10 years and in 2009 he was voted Health Insurance Magazine’s Personality of the Year.

Peter is a regular contributor protection media publications.

He was awarded the MBE for services to Insurance in June 2009.

He’s is also a fiercely dedicated Arsenal fan.

For links to the books and apps mentioned by Peter please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk


MPAF9 - Andy Lopata on Effective Networking and Referrals

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Do you have a Networking Strategy?

If you’re like me you may have written marketing strategies, sales strategies or proposition strategies. But I’ve never once thought about a networking strategy.

In Episode 9 my guest is Andy Lopata.

Andy argues that whether it’s for individual career development, business generation or simply for getting the job done, networking is an increasingly vital tool for business. But you need to take a strategic approach to it.

Hear how you can put together a networking strategy that will help to grow your business. And listen to how you can weave successful referrals into that networking.

Who is Andy Lopata?

Labelled ‘Mr Network’ by The Sun, Andy Lopata was called one of Europe’s leading business networking strategists by the Financial Times. Andy is the author of three books on networking, as well as a blogger for The Huffington Post and NatWest Business Sense.

Andy speaks internationally and has worked with companies from one-man bands to organisations such as Deloitte, Merrill Lynch and Mastercard to help them realise the full potential from their networking.

He is also a Fellow and former vice-president of the Professional Speaking Association.

For links to the books and apps mentioned by Andy please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk

Direct download: MPAF9_-_Andy_Lopata_on_Effective_Networking_and_Referrals.mp3
Category:Marketing -- posted at: 12:00am EST