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Marketing and Finance (MAF) Podcast

Oct 12, 2017

Alan and Kathryn Knowles on zombies, gnomes and quirky financial services marketing - MAF145

This week on the show my guests are Alan and Kathryn Knowles.

We talk about how they became an award-winning specialist financial adviser firm by using zombies, gnomes and advent calendars to create some quirky marketing...

Oct 5, 2017

Ross Coverdale on getting more comfortable in front of a video camera - MAF144

This week on the show my guest is Ross Coverdale.

We talk about how video is becoming more important for marketing all types of businesses and how you can be more comfortable, confident successful in front of a video camera.

Welcome to...

Sep 28, 2017

Why 280 Twitter characters won't help keep marketing simple - MAF143

This week it's just me and the mic.

And I'm going to talk about keeping things simple.

Twitter has just announced a trial to increase the size of a tweet from 140 to 280 characters. The world's already flooded with complexity, bureaucracy, management...

Sep 21, 2017

Corey Poirier on public speaking lessons from stand up and TEDx - MAF142

This week on the show my guest is Corey Poirier.

We talk about story telling in public speaking and the lessons he's learned from doing stand-up comedy and putting together TEDx talks.

We chat about:

  • The public speaking lessons you can learn from...

Sep 7, 2017

Daniel Crosby on behavioural psychology applied to marketing and finance - MAF141

My guest on the show this week is psychologist and TEDx speaker, Daniel Crosby.

We have a fascinating discussion about behavioural psychology and how we often make irrational decisions. If you're a marketer or give advice of any kind don't...