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Marketing and Finance (MAF) Podcast

Jun 21, 2018

Finessing paradigms and other management speak claptrap – MAF175

We’re going to have to change the paradigm.

That word, paradigm, is what set me off on my career long obsession with keeping marketing simple.

In this solo episode I’m going to tell you exactly why that happened.

Welcome to episode 175 of the Marketing and Finance Podcast.

I talk about

  • The pinstripe management consultant who kicked off my crusade for simple strategy
  • A conference speaker and his overuse of the “P” word
  • The 3 rules for simple marketing strategy
  • The 3 rules for simple marketing communications  

Links and Show Notes.

Please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance and beyond

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.