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Marketing and Finance (MAF) Podcast

Jul 12, 2017

Laura Pearman on why you need killer headshots for your business and personal brand - MAF135

This week I welcome Laura Pearman to the show.

She's a photographer who specialises in headshots.

If you're in business, have a website and use social media you should consider investing in some killer headshots to elevate your brand

Welcome to episode 135 of the Marketing and Finance Podcast.

We chat about:

  • Why finding your niche is important and why Laura decided to focus on headshots
  • Why you need killer headshots for your website and social media profiles
  • Whilst mobile phone photos are good enough a professional shoot always takes your brand to the next level
  • The process Laura goes through to find the real you, maybe the quirky you, to develop the best images for your personal brand

Who is Laura Pearman?

Laura set up Pearman Photography after travelling the world and working as an auditor in UK financial services. She focuses on headshots and has a mission to, "Improve profile headshots one undermining selfie at a time."

She genuinely believes, and can prove, that a killer headshot can grow your business and make you money.

Links and Show Notes.

For links to the books and apps mentioned by Laura, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

I’m your host, Roger Edwards.

A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.

An experienced marketing professional helping businesses with their marketing strategy, content and social media.

Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.