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Marketing and Finance (MAF) Podcast

Jan 25, 2018

Louise Harnby on self-publishing, marketing strategies and why branding matters - MAF157

My guest on the show this week is Louise Harnby.

If you've got a novel in you and you're looking to get it published, Louise has some great advice to give. We also talk about how she's built her personal brand and about how she markets her business.

Welcome to episode 157 of the Marketing and Finance Podcast.

We chat about:

  • The importance of sharing your story in your own voice
  • Why self-published authors deserve professional editing services
  • How Louise got into content marketing
  • Why brand identity is essential
  • Why marketing advice should be given in plain language
  • What’s gone well and what hasn’t as she’s built her personal brand

Who is Louise Harnby?

Louise started out working in-house for an academic publishing house in the 90s. After she had a child, she decided to reassess her work-life balance and set up her own copyediting and proofreading business.

Today, she helps self-publishing authors to prepare their fiction books for market. A passionate advocate for storytelling, she found herself disagreeing with ‘literary snobs’ who say writers need a mainstream publisher, as she believes everyone should be able to share their words.

Links and Show Notes.

For links to the books and apps mentioned by Louise, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.