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Marketing and Finance (MAF) Podcast


Nov 25, 2014

MPAF22 – Michelle Hoskin on Striving for WOW and Operational Excellence

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

Striving for WOW.

Changing the world one financial adviser at a time.

 

This is how my guest today describes her purpose and mission to introduce operational excellence standards into advisers firms in the UK.

 

Michelle feels the key and magic ingredient to turning financial services into a true profession is having the ability to consistently deliver quality in everything that we do! A strong cultural approach where everyone knows the business mission, internal and external clients’ needs and how to deliver amazing service.

 

You might have seen Michelle speak at adviser conferences or watched her YouTube videos.

 

Hear her boundless enthusiasm for excellence and how achieving International Certification will reignite the WOW factor and transform your business.

 

Listen how you could stand out from the competition with BS 8577 and ISO 22222 the only quality standards for financial advice and financial planning.

 

Who is Michelle Hoskin?

She is the founder and director of Standards International Ltd which is the UK’s leading and only UKAS accredited certification body specialising in training, assessment and certification to ISO 2 Standard. This is the British Standard for financial planning. The only international quality standards for personal financial planners, financial planning firms and compliance.

She’s always believed that the only way to change the future of the financial services is to strive for continual professionalism and best practice among financial planners in the UK and overseas.

Advisers clients’ needs remain at the core of your business and that is why we continue to look for new ways of adding value to their businesses to support them both now and in the future.

For links to the books and apps mentioned by Michelle please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to you own business, whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on The MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk