Preview Mode Links will not work in preview mode

Marketing and Finance (MAF) Podcast

Jan 28, 2015

MPAF29 – Chris Daems on AE in a Box and The Power of Three

Spotting the needs of niche customers and developing a specific product makes good business sense.

My guest today realised that his consultancy business model wasn't suited to smaller companies looking to comply with Auto Enrolment.

So he built his own online solution for that niche called "AE in a Box".

This is the inspiring story of how Chrisused digital technology to simplify a complex process.

Hear how Chris built "AE in a Box" and the challenges he faced on the way. Listen to how he took the concept to market and the lessons he learned. Chris's experience proves that anyone can develop their own products thanks to tools available online.

Don't miss this fascinating story from a real expert on Auto Enrolment.

A slightly longer than usual episode with some useful tangents about new Social Media Platform - Natter, and internet design wholesaler,

That’s all right here in episode 29 of the Marketing Protection and Finance Podcast.

Who is Chris Daems?

Chris is the director of both Principal Financial Solutions and The Auto Enrolment Advisory Group as well as being an experienced financial planner.

The majority of his clients are directors of owner managed businesses and Chris considers this to be his particular area of expertise.

However, more recently Chris has specialised in helping firms of all sizes (ranging from 1500 through to 30 employees) with the challenges they face whilst meeting the employer duties relating to automatic enrolment regulation.

Chris won “Bluebook Newcomer” and “Pensions Adviser of the year award” at the Unbiased adviser awards 2014 and was runner up (for most innovative business) and finalist (for “Real Life Entrepreneur”) in last years London FSB Awards and also won "Group Pension Adviser of the Year" and was commended for "SIPP Adviser of the Year" at the 2014 FT Adviser Life and Pension Awards.

Over the past few months Chris has been instrumental in launching AE in a Box – a software tool designed to empower small employers comply with auto enrolment regulation in the most straightforward way possible.

Chris is married to Cassie and has two daughters, Charlotte and Sophie.

One thing you might not know about Chris is his cousin was the first "Ronseal Man" and therefore the first person to use the phrase ‘it does exactly what it says on the tin’ on primetime TV.

Links and Show Notes.

For links to the books and apps mentioned by Chris, please visit for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved.