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Marketing and Finance (MAF) Podcast


Feb 5, 2015

MPAF30 – Neil Stanley on Natter and Lessons from Technology Start Ups

Looking closely at other industries can give you great insights and ideas you can steal for your own business.

Although my guest today has a financial services background he’s enjoyed his most recent successes in the online digital world. I couldn't pass up the opportunity to talk to Neil and hear the story of how he created new social media platform Natter.com. And learn from his experiences building digital products.

Listen to how Neil came up with the concept of Natter and how its simplicity could change your thinking style. Hear about useful concepts like MVPs – that’s Minimum Viable Products and how we could apply these to the financial services industry.

That’s all right here in episode 30 of the Marketing Protection and Finance Podcast.

Who is Neil Stanley

Neil is and entrepreneur and is currently CEO of Natter.com the latest venture to come out of his internet incubator company Alamex Ltd. Alamex has produced a number of spin outs already including most notably the UK’s best school guide website SchoolGuide.co.uk

Prior to being an entrepreneur Neil had a financial services background working for over a decade at Goldman Sachs and also at the Swiss private bank Lombard Odier. Neil also spend five years as a board director helping to grow a financial services social enterprise called Fair Finance.

A little known fact about Neil is that he spends Sunday mornings ringing Church Bells

Links and Show Notes.

For links to the books and apps mentioned by Neil,, please visit http://rogeredwards.co.uk/mpaf for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

This is the Podcast for providers and advisers looking to share business ideas and inspiration in the world of protection and finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/mpaf, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

I’ll be asking what we can do to make protection and finance more accessible to the consumer. We’ll talk about:

             Marketing, communications and propositions.

             Financial and protection products

             Interesting business models and campaigns

as well discussing how advisers can promote their own businesses using modern content and social media methods.

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at.

I’m your host, Roger Edwards. A Marketer for 25 years, ex-MD of Bright Grey and Scottish Provident, content and social media champion, I’m now in business to help your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses. Do please contact me if you want to get involved. http://rogeredwards.co.uk